Cathay Pacific has launched its first over-arching brand campaign since the airline undertook a very subtle rebranding exercise last year.
The campaign emphasises how Cathay Pacific’s Asian hospitality and attention to detail improves the travel experience for passengers, whether the frequent business traveller or occasional passenger, and makes “Life Well Travelled”.
In keeping with its stated brand philosophy “Softly spoken. Strongly felt.”, Cathay Pacific’s passengers take centre stage in the campaign.
It is supported by a dedicated Cathay Pacific microsite which features contributions from the airline’s staff and frequent travellers. The campaign also features regular postings on Cathay Pacific’s Instagram account.
Cathay Pacific flies to Hong Kong from London Heathrow five times daily. It also flies from Manchester to Hong Kong four times weekly.