American Airlines and British Airways are launching, to use marketing speak, an “activation” in Canary Wharf over two days next week.
Called the “Altitude Academy”, the promotion is intended to showcase American Airlines and BA’s joint transatlantic network from London and the respective premium cabins and service of the two airlines.
Across four different zones, passengers will be able to discover their “frequent flyer style” and take part in games and challenges. Of greatest interest will be opportunities to win business class tickets to the United States. Complimentary catering will be supplied by Rhurbab who also cater for American Airlines’ lounges at London Heathrow.
The Altitude Academy will be located in Jubilee Plaza, in front of Canary Wharf Tube station. It will be open from 11:00 to 19:00 on Wednesday 19 September and 07:00 to 19:00 Thursday 20 September 2018.