BA set to maintain “yin-yang” Club World on Boeing 787-10 & Airbus A350 aircraft

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Club World on Boeing 787 Dreamliner
Club World on Boeing 787 Dreamliner (Image Credit: Nick Morrish/British Airways)

Some time ago we wrote about a patent application by British Airways in respect of a new business class seat which would afford all business class passengers direct aisle access.

With American Airlines, Air France, Cathay Pacific, Finnair and others introducing new business class seats which provide all passengers with direct aisle access, British Airways has maintained its typically eight across “yin-yang” business class cabin on all recent deliveries of new aircraft.

The reason for this is the efficiency of the cabin layout and that BA flies a number of routes with very high business class demand (such that some 747s are to have business class seating increased from 70 to 86 seats and its A380s have 97 business class seats).

The patent application did prompt speculation that BA would abandon the “ying yang” layout on future deliveries of Boeing 787-10 and Airbus A350-1000 aircraft.

However, IAG CEO Willie Walsh was asked about whether there were any plans to introduce an entirely new seat at a recent investor update and this is what he had to say:
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BA’s Business Class Dilemma: How & when to introduce direct aisle access for all?

British Airways is responsible for launching fully flat beds in long-haul business class with its patented “yin-yang” layout. However, its cabins are now falling behind the competition as most of is competitors now offer cabins with all seats having direct access to the aisle.

London Air Travel » British Airways » British Airways Club World

BA Club World IFE Screen
BA Club World IFE Screen (Image Credit: British Airways)

It was some fifteen years ago in May 1999 that British Airways shook up the market for long-haul business class travel with the launch of its fully flat Club World “flying bed”.

Designed by Tangerine, it was arguably the singlest biggest innovation since the original introduction of business class (which Qantas claims credit for.)

BA Club World Cabin (Image Credit: British Airways)

Continue reading “BA’s Business Class Dilemma: How & when to introduce direct aisle access for all?”

BA to trial pre-ordering of meals in First & Club World on London – New York JFK

London Air Travel » British Airways » British Airways Club World

BA Club World Cabin - 2006 (Image Credit: British Airways)
BA Club World Cabin – 2006 (Image Credit: British Airways)

Many airlines have long offered passengers in first and business class the opportunity to pre-order their meals in advance of boarding their flight. Singapore Airlines has its “Book The Cook” facility. Qantas offers the same facility under the guise of “Q Eat”.

The passenger benefits in securing their preferred choice of meal and the airline benefits in reducing wastage – catering being one of a very few areas where airlines can actually control costs.

One notable exception in offering this service is British Airways, in spite of it carrying very large volumes of first and business class passengers (some 84 on most Boeing 747s) and having one of the highest proportions of revenue attributable to first and business class traffic.

From an as yet unspecified date in the second quarter of next year (so possibly some six months away), BA is to trial the pre-ordering of meals in Club World business class and First class on the London – New York JFK route.

From what is known so far, passengers will only be able to choose from the existing menu and will not have additional menu choices (and opting out of “Afternoon Tea” does not seem to be an option!). No doubt this is being driven by the desire to reduce wastage, but it would be good to see the proceeds in any savings reinvested in the improving catering.

Update: This facility is now available on all long-haul routes from London Heathrow and Gatwick. You can pre-order your meal through the Manage My Booking tool.