We’re not quite sure what has prompted this, but British Airways has today, 13 April 2014, e-mailed large numbers of members of its Executive Club who hold blue or bronze cards offering a complimentary Silver card (which affords privileges such as access to business class check-in desks and lounges) if they book a business class return from London to New York, subject to certain booking restrictions, in the next 90 days.
If you are a member of the British Airways Executive Club, you may notice a small, but significant, change when you next log on to your account at ba.com
BA has, in addition to annual tier points which determine the level of status (Bronze, Silver, Gold) a member is entitled to for their membership year, introduced “lifetime tier points”.
Put simply, these are all the tier points a member has earned since joining the Executive Club.
At the moment, if a member has earned 35,000 lifetime tier points or more they are now entitled to gold membership for life.