We’ve seen speculation online recently, much of it completely unfounded it has to be said, regarding whether British Airways will follow other airlines (such as Delta) in changing its frequent flyer programme whereby points/miles are awarded solely by reference to the absolute amount of money spent with the airline, rather than the distance flown on eligible flights.
We’re not quite sure what has prompted this, but British Airways has today, 13 April 2014, e-mailed large numbers of members of its Executive Club who hold blue or bronze cards offering a complimentary Silver card (which affords privileges such as access to business class check-in desks and lounges) if they book a business class return from London to New York, subject to certain booking restrictions, in the next 90 days.
If you are a member of the British Airways Executive Club, you may notice a small, but significant, change when you next log on to your account at ba.com
BA has, in addition to annual tier points which determine the level of status (Bronze, Silver, Gold) a member is entitled to for their membership year, introduced “lifetime tier points”.
Put simply, these are all the tier points a member has earned since joining the Executive Club.
At the moment, if a member has earned 35,000 lifetime tier points or more they are now entitled to gold membership for life.