The Executive Club is the frequent flyer programme of British Airways. Members can earn Avios flying on BA and partner airlines and through a number of other means. Here is the latest news in connection with the Executive Club.
Two years ago, British Airways introduced “Hand Baggage Only” fares on its short-haul route network. As their name suggests, passengers purchasing these fares have to pay a separate fee if they wish to check in a bag into the hold of the aircraft.
BA has long claimed that these fares have been a success. They enable the airline to keep headline fares low when competing against low cost carriers (who have the advantage of generating considerable ancillary revenues from pasengers).
In a somewhat surprising move, BA has today announced that Silver and Gold Executive club cardholders will no longer be able to choose a seat free of charge at the time of booking when booking a hand baggage only fare from Thursday 26 March 2015.
The changes are quite significant and will impact on members depending what level they are in the Executive Club, what cabins they fly on BA and, for the first time, what type of ticket is purchased.
There are some definite negatives and some positives may emerge in time. It is also important to emphasise that they only apply to bookings made after 28 April 2015, so there is a three month window to make bookings in advance of the changes.
We’ve seen speculation online recently, much of it completely unfounded it has to be said, regarding whether British Airways will follow other airlines (such as Delta) in changing its frequent flyer programme whereby points/miles are awarded solely by reference to the absolute amount of money spent with the airline, rather than the distance flown on eligible flights.
We’re not quite sure what has prompted this, but British Airways has today, 13 April 2014, e-mailed large numbers of members of its Executive Club who hold blue or bronze cards offering a complimentary Silver card (which affords privileges such as access to business class check-in desks and lounges) if they book a business class return from London to New York, subject to certain booking restrictions, in the next 90 days.