This post is perhaps for students of aviation rather than the travelling public at large, but it is something worth noting in any event.
We have written much in recent years about British Airways’ International Airlines Group (“IAG”) sibling Iberia, and the wildly divergent financial performance of the two airlines since the formation of IAG four years ago in 2011.
Since Iberia started to report very heavy losses in 2012, IAG has taken a number of steps to improve the performance of Iberia.
This has included a complete overhaul of its senior management by a new CEO and (after bitter and unedifying industrial action with some rather unpleasant anti-British sentiment) reaching new collective agreements with its pilots and other staff working groups.
Ever since the marriage of BA and Iberia a little under four years ago, we have often wondered why Iberia has not taken advantage of BA’s distribution and marketing to operate more flights from UK airports to its Madrid hub.
There have been short-lived flights from Glasgow to Madrid, but little more. Now, as part of a significant expansion of Iberia’s short-haul network (which includes the launch of flights from Manchester and Edinburgh to Madrid), Iberia is to launch twice daily flights from London Gatwick to Madrid from Sunday 29 March 2015.
Iberia’s new CEO, Luis Gallego, announced a new leadership team for Iberia on Friday 10 May 2013. The number of directors reporting to the Iberia CEO has been reduced to nine. Of the nine strong management team, four are external appointments and the remainder are internal promotions.