Hello and welcome to the weekly bulletin featuring the latest developments on travel and technology around the world, published every Tuesday at 07:00 GMT / 08:00 CET. British Airways updates its latest smartphone app
BA has this week released an update to its smartphone app which introduces a new functionality to purchase a fixed price upgrade on your flights.
BA has long offered one-way fixed price upgrades to the next available cabin (the most advantageous being from World Traveller Plus to Club World for anything betwen £399 and £599) through both the app and the Manage My Booking tool.
The offers tend to come and go at any point between purchasing the flight and checking in. These are of course primarily done for BA’s benefit. They generate additional revenue and convert what would otherwise be free upgrades on oversold flights into paid upgrades.
Well now you can purchase an available upgrade even after you’ve checked in for your flight. The availability and pricing of upgrades will of course vary by route and are more likely on routes with lower business class demand.
A likely explanation for this is that if premium seats become available at the last minute through passengers cancelling flexible tickets or missing connections, BA can now offer these seats for sale. The one downside for passengers is that the closer to departure you upgrade the fewer seats available to choose from.
Continue reading “Travel Technology Bulletin – Tuesday 21 November 2017”