Virgin Atlantic is to operate two special return flights between London Heathrow (departing on Sunday 7 & Monday 8 January 2018) and Las Vegas (returning Friday 12 & Saturday 13 January 2018) for the benefit of visitors to the annual Consumer Electronics Show.
Virgin Atlantic is to operate two special return flights between London Heathrow and Las Vegas for the benefit of visitors to the annual Consumer Electronics Show in January 2018.
The flights will depart London Heathrow on Sunday 7 and Monday 8 January 2018 and will return from Las Vegas on Friday 12 and Saturday 13 January 2018.
Flights will be operated using Virgin Atlantic’s Boeing 787 Dreamliner which features a larger Upper Class cabin as well as amenities such as in-flight WiFi.
These will complement Virgin’s existing Boeing 747 service between London Gatwick and Las Vegas and will compete BA’s own direct Boeing 747 services between London Heathrow and Las Vegas which can operate up to twice daily.
This new “pop up” route does point to Virgin being flexible with its schedule to take advantage of peaks in demand. The airline is to also launch a seasonal route from London Heathrow to Barbados in December 2017, which will again complement its London Gatwick service.
Once upon a time, Virgin Atlantic never missed an opportunity to have a joke at the expense of its arch-rival British Airways.
Whether it was BA’s decision to introduce World Images tail fins, or to order twin rather than quad-engine long-haul aircraft or the botched opening of Terminal 5, Virgin Atlantic always seized the opportunity to generate free publicity. Meanwhile, BA had no option but to maintain a dignified silence through gritted teeth.
For a long period of time, this worked very well. It generated huge PR for Virgin Atlantic and, at least in PR terms, closed the gap in terms of the relative size of the two airlines.
Over the past few years, things have gone very quiet in terms of the rivalry between the BA and Virgin. Partly because Virgin has undergone changes in management and a restructuring to stem years of financial losses whilst BA has expanded considerably, primarily thanks to its merger with bmi in 2012. Also, the overtly contrived publicity stunt has long been out of fashion.
So it’s something of a surprise to see Virgin launch a new promotion actively encouraging passengers to switch their bookings from BA to Virgin with the promise of a £50 discount.
Here’s how it is supposed to work:
You make a flight booking directly with British Airways (a price quote is not sufficient).
You then contact Virgin Atlantic twice, first by e-mail and then by telephone to make the same booking, and Virgin will give you a £50 discount off your flight for the same dates and destination.
You then have to contact BA to cancel your booking.
Crucially, you must contact BA within 24 hours of making your original BA booking in order to cancel your booking without penalty. Otherwise, the cancellation will be processed in accordance with the rules of your fare and could be non-refundable.
Passengers are encouraged to share their experience using the hashtag #VAnotBA on social media.
1. It feels like it is run for the benefit of Virgin Atlantic rather than passengers.
A £50 discount is, in the grand scheme of things, quite modest. There is also a very limited window of opportunity. The promotion runs from today, Tuesday 13 June to Thursday 15 June.
A cynic might wonder whether this promotion is run primarily to generate PR.
2. It requires a lot of effort on the part of passengers
To take advantage of this promotion, you have to first make a booking direct with BA, e-mail the booking reference to Virgin, call Virgin to obtain a discounted flight and then contact BA to cancel your booking and obtain a refund from BA.
This is a lot of effort for a £50 discount.
3. It could all go wrong very easily
BA’s 24 hour cancellation window, amongst other limitations, only applies to direct flight only bookings. It does not apply to BA Holidays bookings with hotels or car hire or flight bookings via travel agents.
BA is hardly going to be charitable if passengers inadvertently find themselves having to pay for two flights to the same destination on the exact same day.
You also have to wait for BA to process your refund. Given how busy the airline is dealing with compensation claims from last month’s IT outage, this could take many weeks.
A passenger could also easily find themselves having to pay a credit card bill with two flight bookings before the BA flight is refunded. If a passenger cannot settle the credit card bill in full, the interest cost could easily wipe out the £50 saving.
Virgin Atlantic is to launch a new winter seasonal route from London Heathrow to Barbados.
The airline will fly from London Heathrow to Barbados Grantley Adams International Airport from Tuesday 12 December 2017 to Saturday 24 February 2018. Flights will operate twice weekly each Tuesday and Saturday. The route is then scheduled to resume on Tuesday 11 December 2018.
This will be the only direct route between London Heathrow and Barbados. This will complement Virgin Atlantic’s existing daily service from London Gatwick.
Flights will be operated using an Airbus A330 aircraft with 33 Upper Class, 48 Premium Economy and 185 Economy seats.
Today, 25 January 2017, sees a significant reorganisation at London Gatwick. easyJet has consolidated its operations in the North Terminal.
To accommodate this move, British Airways has moved from the North Terminal to the South Terminal. Virgin Atlantic has moved from the South Terminal, its home at Gatwick since the airline first launched in 1984, to the North Terminal.
This move of course means new lounges for both BA and Virgin Atlantic.
Virgin Atlantic has today opened its new Clubhouse in the North Terminal. It is located on level 4 of the terminal, after security.
Lounge features include:
A marble bar offering complimentary drinks including bespoke cocktails from East London bar The White Lyan
A complimentary to order brunch menu featuring popular staples such as Eggs Benedict
Floor to ceiling windows with views of the airport’s apron
A woodland themed play area for younger travellers
A Clubhouse spa with a selection of complimentary treatments such as facials and paid for treatments such as wet shaves and massages. The spa is open from 7.00am to 12:30pm
Virgin Atlantic has long been known for its small, but distinctive, portfolio of Clubhouse lounges around the world. That portfolio will be a little smaller shortly as its Clubhouse at Hong Kong International Airport is to close from Sunday 5 February 2017.
The reason for the closure is that the lease on the space occupied by the clubhouse has come up for renewal and Virgin Atlantic has decided not to renew the lease for reasons of cost.
Passengers travelling in Virgin Atlantic’s Upper Class cabin and Flying Club Gold members will be able to use the third party Plaza Premium lounge.
Virgin Atlantic has announced it is suspending its summer seasonal route from London Heathrow to Chicago O’Hare airport from summer 2017.
The seasonal route had been due to return in 2017 from May to October. However, the route has now been suspended permanently.
It is something of understatement to say that the Chicago route has something of a chequered history at Virgin Atlantic.
The route has been launched and suspended on more than one occasion and most recently has operated on a summer seasonal basis only. It is highly unlikely that the route will now ever return.
Whilst no reason has been given for the cancellation, it is likely that United and British Airways & American Airlines offering significantly higher frequencies (some six joint daily flights in the case of AA & BA) has put Virgin Atlantic at a competitive disadvantage.
Affected passengers should contact either Virgin Atlantic or their travel agent to arrange re-routing via Delta and Virgin Atlantic services to other North American gateways such as New York JFK and Detroit.
Virgin Atlantic has today, 31 March 2016, announced that it is to launch new routes from Manchester to Boston & San Francisco from late March 2017.
Boston will initially operate twice weekly (Wednesdays & Saturdays) and San Francisco will initially operate thrice weekly (Tuesdays, Fridays, & Sundays).
Flights will be operated by Virgin Atlantic’s fleet of Airbus A330 aircraft with Upper Class (business), premium economy and economy seating.
Virgin Atlantic has of course long had a presence in Manchester. It flies to Orlando, Barbados, Las Vegas, and Atlanta. The latter being the hub of its transatlantic partner and minority shareholder, Delta Air Lines.
However, what is noteworthy about today’s announcement is that first these routes seemingly are geared to attracting business as well as leisure traffic.
Furthermore, Virgin will, for the first time we believe, offer a significant number of short-haul connections at Manchester with Flybe from a large number of airports in the UK and Europe such as Aberdeen, Edinburgh, Exeter, Southampton and Newquay.
As such, today’s announcement could presage the development of small, but growing, hub for Virgin Atlantic at Manchester.
It is also good to see Virgin Atlantic expanding after a period of contraction at London Heathrow with the closure of its “Little Red” domestic flights to Aberdeen, Edinburgh and Manchester, as well as the closure of a number of routes such as Cape Town, Mumbai, Tokyo and Vancouver.
It also points to a very growing and competitive transatlantic market in the UK. Indeed, Boston and San Francisco are two recently announced routes by Norwegian at London Gatwick.
In terms of competitive response from carriers in London, we don’t expect any immediate response from British Airways or its parent company IAG.
BA attracted considerable criticism many years ago for withdrawing its final non-London international route, Manchester – New York JFK. BA would no doubt point to its growing transatlantic network in London, its codeshare partner American Airlines flights from Manchester to New York JFK, Chicago and Philadelphia and its IAG sibling Aer Lingus flights to North America from Manchester via Dublin (with the benefit of pre-clearance). That said, we have no doubt today’s developments will be watched with interest.
Virgin’s flights from Manchester to Boston and San Francisco are on sale at Virgin Atlantic.
Virgin Atlantic’s “Little Red” short-haul airline which operated flights between London Heathrow, Manchester, Edinburgh and Aberdeen using aircraft and crews leased from Aer Lingus has ended operations as of Saturday 26 September 2015.
Virgin Atlantic’s short-lived “Little Red” UK domestic network has now closed. Virgin Atlantic has now reverted back to being an exclusively long-haul airline.
Little Red’s last flight was VS3025 from Aberdeen to London Heathrow late on Saturday 26 September 2015.
The short-lived subsidiary operation of Virgin Atlantic, lasting a little over two years, flew between London Heathrow and Manchester, Edinburgh and Aberdeen.
It was born partly out of the requirement for British Airways to make slots available to competitors as a condition of the takeover of bmi British Midland by its parent company, International Airlines Group.
In the absence of any alternative airline coming forward to bid for the slots, the slot pairs forfeited by British Airways will now revert back to the airline.
This leaves British Airways as the sole operator of UK domestic flights from the North of England and Scotland to London Heathrow.
In terms of the impact of the closure of Little Red on connectivity to London Heathrow, British Airways is required to make seats available on its UK domestic network got connections to Virgin Atlantic and other airlines which codeshared with Virgin Atlantic Little Red such as United Airlines and Air New Zealand.
Virgin Atlantic has announced it is to cut 500 jobs. This follows the suspension of many long-haul routes and the closure of its “Little Red” short-haul operation at London Heathrow. What does mean for the airline, now 49% owned by Delta Air Lines?