We’re not quite sure what has prompted this, but British Airways has today, 13 April 2014, e-mailed large numbers of members of its Executive Club who hold blue or bronze cards offering a complimentary Silver card (which affords privileges such as access to business class check-in desks and lounges) if they book a business class return from London to New York, subject to certain booking restrictions, in the next 90 days.
Many airlines have long offered passengers in first and business class the opportunity to pre-order their meals in advance of boarding their flight. Singapore Airlines has its “Book The Cook” facility. Qantas offers the same facility under the guise of “Q Eat”.
The passenger benefits in securing their preferred choice of meal and the airline benefits in reducing wastage – catering being one of a very few areas where airlines can actually control costs.
One notable exception in offering this service is British Airways, in spite of it carrying very large volumes of first and business class passengers (some 84 on most Boeing 747s) and having one of the highest proportions of revenue attributable to first and business class traffic.
From an as yet unspecified date in the second quarter of next year (so possibly some six months away), BA is to trial the pre-ordering of meals in Club World business class and First class on the London – New York JFK route.
From what is known so far, passengers will only be able to choose from the existing menu and will not have additional menu choices (and opting out of “Afternoon Tea” does not seem to be an option!). No doubt this is being driven by the desire to reduce wastage, but it would be good to see the proceeds in any savings reinvested in the improving catering.
Update: This facility is now available on all long-haul routes from London Heathrow and Gatwick. You can pre-order your meal through the Manage My Booking tool.
Virgin Atlantic and Delta Air Lines have been busy putting the final touches to their transatlantic joint-venture which launches next year.
Schedules to Boston and New York have been tweaked. Delta launches a daily flight to Seattle on 29 March 2014 and a second daily flight to Detroit on 9 June 2014.
In the most significant move to date, Delta is relocating its services from London Heathrow to Boston, New York and Seattle from Heathrow Terminal 4 to Terminal 3 from 2 April 2014.
Following the grant of anti-trust immunity by the US Department of Transportation, Virgin Atlantic and Delta have today confirmed they will co-ordinate their schedules to operate a nine times daily shuttle service on the London Heathrow – New York (Newark & JFK) route from 30 March 2014.
Delta and Virgin Atlantic have announced the start of codeshares on each other’s transatlantic flights between the UK and North America for bookings made from 29 June 2013 for travel from 3 July 2013.
The US Department of Justice has today, 20 July 2013, issued a statement confirming that it intends to take no further action in respect of the proposed acquisition by Delta Air Lines of Singapore Airlines’ 49% stake in Virgin Atlantic and the proposed joint-venture between Delta Air Lines and Virgin Atlantic for routes between London Heathrow and North America.
Delta continues its focus on growing its presence at London Heathrow having today, 23 April 2013, announced that it has purchased two pairs of take off and landing slots at Heathrow for $47m.
As expected, following Delta’s acquisition of a 49% stake in Virgin Atlantic from Singapore Airlines, Delta and Virgin Atlantic have applied for anti-trust immunity for transatlantic flights from London Heathrow.
Delta will continue to operate a joint-venture with Air France-KLM for transatlantic flights to points beyond London Heathrow.