Apple Services Announcements
Apple has announced a suite of new services at a press event at its Apple Park Headquarters in Cupertino.
The announcements were very much aimed at US audience, with relatively little detail on launch plans for the UK. For contractual reasons, Apple’s plans may differ in the UK. The branding, it has be to be said, is distinctly unimaginative.
Apple is to launch a new news subscription service called Apple News+. For a monthly fee this will provide access to a large range of newspapers and magazines in the Apple News app. In the US it is priced at $9.99 a month and is available now. It will launch in the UK later this year.
Apple is to launch its own streaming service Apple TV+ this autumn. It will feature original TV shows, films and documentaries. Contributors include Steven Spielberg and Oprah Winfrey. One drama “The Morning Show” stars Jennifer Aniston, Steve Carrell and Reese Witherspoon in the cut throat world of American breakfast television.
Whilst not much has been mentioned about European content Apple has recruited Jay Hunt, formerly Chief Creative Officer of Channel 4 who was responsible for poaching “The Great British Bake Off” from BBC1.
Apple Arcade is a new subscription games service with over 100 titles from third party developers such as SEGA. The launch date and pricing will be confirmed later this year.
Apple is to launch a new credit card in the US this summer. It promises immediate cash back rewards, no fees, lower interest rates and no penalty interest rates for late payments. This will be available as a physical card, as well as integrated into Apple Pay. In the US it is supported by Goldman Sachs and Mastercard. There’s no word on any launch plans outside the US.
Together with today’s announcements, Apple has issued an updated version of its mobile operating system iOS, version 12.2. As ever it is recommenced that this is downloaded and installed as soon as possible to take advantage of the latest security patches.
Also of note this week:
The BBC has updated the BBC Sounds app to include the ability to pause and rewind live radio.
The BBC also pulls its podcasts from Google Home and the Google Podcasts app. (BBC)
YouTube is reported to have cancelled plans to launch its own scripted series. (Bloomberg)