This article was first published in the summer of 2019 as part of a 100 part series on the history of British Airways and its predecessor airlines, Imperial Airways, BOAC and BEA. You can browse the full series of 100 stories in numerical order, by theme or by decade.
In addition to regular scheduled flights to Barbados and New York, Concorde used to operate charter flights to scores of destinations around the world.
At Christmas, Concorde used to operate special flights to Rovaniemi, Lapland. In a Christmas promotion, BA gave away 1,000 seats on Concorde flights to Lapland.
In a TV advert that says just enough, but not too much to spoil Christmas for many young children and their parents, a child when told by her father that he has won tickets to Lapland on Concorde replies “I don’t believe in Concorde”.