BA Executive Club announces changes to earning and redeeming Avios

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British Airways Executive Club Cards
British Airways Executive Club Cards

British Airways has today, 28 January 2015, announced major changes to the way members of the British Airways Executive Club can earn and redeem Avios on BA and partner airline flights.

BA’s International Airlines Group sibling Iberia has also announced changes to its Iberia Plus programme that take effect from 1 March 2015.

The changes are quite significant and will impact on members depending what level they are in the Executive Club, what cabins they fly on BA and, for the first time, what type of ticket is purchased.

There are some definite negatives and some positives may emerge in time. It is also important to emphasise that they only apply to bookings made after 28 April 2015, so there is a three month window to make bookings in advance of the changes.

Here’s a summary of the key changes and our take on them:
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Will BA move its Executive Club from a mileage to a revenue based model?

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British Airways Executive Club Cards
British Airways Executive Club Cards

We’ve seen speculation online recently, much of it completely unfounded it has to be said, regarding whether British Airways will follow other airlines (such as Delta) in changing its frequent flyer programme whereby points/miles are awarded solely by reference to the absolute amount of money spent with the airline, rather than the distance flown on eligible flights.

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BA offers free Silver cards to Blue & Bronze Exec Club members

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British Airways Executive Club Cards
British Airways Executive Club Cards

We’re not quite sure what has prompted this, but British Airways has today, 13 April 2014, e-mailed large numbers of members of its Executive Club who hold blue or bronze cards offering a complimentary Silver card (which affords privileges such as access to business class check-in desks and lounges) if they book a business class return from London to New York, subject to certain booking restrictions, in the next 90 days.

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BA Introduces Lifetime Gold For Executive Club Members

British Airways has introduced a new “Lifetime Gold” status for members of its Executive Club who accumulate more than 35,000 tier points.

London Air Travel » British Airways » British Airways Executive Club » Page 3

British Airways Executive Club Cards
British Airways Executive Club Cards

If you are a member of the British Airways Executive Club, you may notice a small, but significant, change when you next log on to your account at ba.com

BA has, in addition to annual tier points which determine the level of status (Bronze, Silver, Gold) a member is entitled to for their membership year, introduced “lifetime tier points”.

Put simply, these are all the tier points a member has earned since joining the Executive Club.

At the moment, if a member has earned 35,000 lifetime tier points or more they are now entitled to gold membership for life.

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