Singapore Airlines has launched a new TV advertising campaign with three new advertisements under theme of “The Lengths We Go To”.
The advertisements seek to differentiate Singapore Airlines, which is facing very strong competition on price and route network from the Middle Eastern carriers, on the basis of its culture of service and attention to detail in product design. As is consistent with previous Singapore Airlines advertising, “Singapore Girl” features prominently.
Singapore Airlines is to introduce a one stop link between London Heathrow and Canberra, Australia with the launch of the first international airline service to Canberra from its hub in Singapore from Tuesday 20 September 2016. Singapore Airlines will fly from Singapore to Canberra four times weekly. The flight…