Singapore Airlines has launched a new TV advertising campaign with three new advertisements under theme of “The Lengths We Go To”.
The advertisements seek to differentiate Singapore Airlines, which is facing very strong competition on price and route network from the Middle Eastern carriers, on the basis of its culture of service and attention to detail in product design. As is consistent with previous Singapore Airlines advertising, “Singapore Girl” features prominently.
“Understanding Your Needs”
“Creating Around You”
“Bringing You The World”
The advertising campign is supported by a large number of videos featuring contributions from frequent flyers of Singapore Airlines and staff of the airline which can be viewed on a dedicated YouTube channel and microsite.