The narrowing of the gap between the traditional “full service” network airlines and low cost carriers continues as easyJet has today announced it is to launch its first frequent flyer programme “Flight Club” across Europe in 2016.
Details are scant at the moment, but at first glance it does not appear to be a traditional miles-accrual based programme.
Instead, Flight Club, offers a defined set of benefits based on eligibility criteria.
Passengers will be invited to join Flight Club based on a minimum number of easyJet flights taken in a 12 month period and/or minimum spend.
In return, passengers will receive benefits such as fee-free ticket & name changes, special offers and access to a dedicated contact team.
There’s no news of any other airline or hotel partners yet. This programme will also run in parallel to easyJet Plus.
What information is available is contained in this easyJet press release.