Primera Air is to launch direct flights frowm London Stansted to Boston and Newark in the spring of 2018.
Flights from London Stansted to Boston will launch on Saturday 19 May 2018, operating four times weekly.
Flights to from London Stansted to Newark will launch on Thursday 19 April 2018, operating daily.
These flights will be the first transatlantic operations from London Stansted in many years.
What is also noteworthy is that Primera Air will be using the Airbus A321 aircraft, in a two class economy and premium economy configuration.
Primera Air will be the first airline to use this aircraft for transatlantic flights from the U.K. It will be interesting to see if this aircraft facilitates more expansion and more new entrants into the market, in the same way the Boeing 787 facilitated the arrival of Norwegian at London Gatwick and the launch of many new routes by BA at London Heathrow.
The airline is a relatively unknown name in the UK. Its operations are mainly based in Scandinavia, operating short-haul flights in Europe.
Primera Air is of course not the first airline to seek to enter the UK transatlantic market. There is a long list of airlines that have tried and failed: eos, MaxJet, SilverJet and La Compagnie.
Given that its rivals offer very high levels of frequency on this route and many of its passengers are wielded to their frequent flyer cards, a strong marketing effort will also be required to generate traffic.
If Primera Air is to be successful in what is a very competitive market then it will need to instil confidence, before and after launch, that it will have reliable operations with sufficient contingency plans if things go wrong.
Flights are on sale now at Primera Air with promotional fares from £149 each way.
Update February 2018:. Primera Air has since announced it will launch three times weekly flights to Toronto Pearson from Saturday 19 May 2018 and four times weekly flights to Washington Dulles from Wednesday 22 August 2018.
London Stansted – Boston
Flight PF043 Depart London Stansted 17:00 – Arrive Boston 20:10 (Monday, Wednesday, Friday, Sunday)
Flight PF044 Depart Boston 21:40 – London Stansted 09:30 (Monday, Wednesday, Friday, Sunday)
London Stansted – Newark
Flight PF041 Depart London Stansted 17:55 – Arrive Newark 21:20
Flight PF042 Depart Newark 22:50 – Arrive London Stansted 11:00