Supersonic – The Design And Lifestyle Of Concorde

“Supersonic – The Design And Lifestyle Of Concorde” looks at the design of Concorde by Air France & BA ahead of its 50th anniverary.

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Supersonic, The Design and Lifestyle of Concorde, Lawrence Azerrad.
Supersonic, The Design and Lifestyle of Concorde, Lawrence Azerrad.

This week marked 15 years since Concorde completed its final commercial passenger flight.

On 24 October 2003, members of Concorde’s exclusive club of regular patrons such as the late Sir David Frost and Dame Joan Collins gathered in the Concorde Room at New York JFK. After a farewell speech from Concorde Captain Mike Bannister, they boarded BA2 for the final time, to land at Heathrow before the world’s media.

15 years on Captain Mike Bannister gathered with guests in The Design Museum earlier this week to mark the launch of a limited edition timepiece with Bremont.

Designed in collaboration with BA in advance of the airline’s centenary and the 50th anniversary of Concorde’s maiden flight in 2019, each watch features aluminium from one of BA’s seven Concordes, G-BOAB – pictured here at Heathrow. There are three editions, limited to 500 in total, which are handsomely priced from “just” £9,495 to £17,995.

A more affordable means of remembering Concorde is a recently published book “Supersonic: The Design And Lifestyle Of Concorde”.

It is written by Lawrence Azerrad who founded Los Angeles based design studio LAD Design and has gathered hundreds of Concorde related artefacts. The book focuses less on the engineering and the politics behind the Concorde, and more on the evolution of its marketing and the design of its cabin interiors and branding by both Air France and BA.

It features a foreword by Sir Terence Conran who, in conjunction with factorydesign designed the last Concorde cabin interior for BA and the Concorde Room in New York JFK and the former Concorde Room in London Heathrow Terminal 4.

At a time when there are forces at work determined to take the Western world backwards, Concorde does reflect a spirit of international co-operation and optimism about the future. It is unlikely that supersonic transatlantic travel will return. But progress remains in other areas. There are more US cities that can be reached directly from London then ever before. This time next year, we should know whether direct flights from London to Brisbane, Melbourne and Sydney could be launched.

Back to the book, Lawrence Azerrad will be in conversation with designer Sebastian Conran at the Victoria & Albert Museum in South Kensington on Friday 8 February 2019. Tickets are on sale now.

“Supersonic – The Design And Lifestyle Of Concorde” is published by Prestel Publishing and is on sale now.

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