Aer Lingus has today, Thursday 17 January 2019, unveiled its new brand identity and livery.
It was unveiled by its senior management team at a press conference at Dublin Airport. This is the first major brand identity and livery update for Aer Lingus in over 20 years.
Aer Lingus is naturally keen to emphasise its modernity and geographically advantageous hub in Dublin as a gateway between Europe and North America. And, with an obvious nod to the interminable political turmoil in the UK, Ireland’s place in Europe and attractiveness to inward investment.
Unsurprisingly, Aer Lingus stays true to its Irish roots with the use of green and the shamrock omnipresent on the tailfin, logo, wingtips and at the aircraft door.
The prominence of bright white on the aircraft fuselage, like relatively new liveries on fellow IAG airlines Iberia and LEVEL, is no accident. Activities such as painting aircraft and are now centralised in IAG, and there are obvious cost savings.
The font on its logo has also been changed to a sans serif font, no doubt to make it more legible on digital devices.
At present, just one long-haul aircraft, an Airbus A330-300 registration EI-EDY, and one short-haul aircraft, an Airbus A320 registration EI-CVA, have been painted in the new livery.
The newly painted Airbus A330 will operate its first passenger flight from Dublin to New York JFK as flight EI105 on Friday 18 January 2019.
Aer Lingus expects to complete the repainting of aircraft by 2021. Aer Lingus signage at Dublin and other airports will be updated this week. Its website has also been updated with the new identity.
A new uniform is also being designed and this will be unveiled later this year.
This year, Aer Lingus will also launch new routes to Minneapolis St-Paul and Montreal. It will also take delivery of its first Airbus A321 Long Range aircraft, which will also operate some select short-haul routes. Aer Lingus is also expected to launch more North American routes in due course.