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British Airways has launched a new TV advertising campaign to mark the start of its centenary year celebrations.
BA has been running a series of teasers on social media and a dedicated microsite all week.
The ad “British Airways – Made By Britain” is described by BA as “a love letter to Britain”.
It features a number of figures from the arts, science and sport including Dame Jane Morris Goodall DBE; Helen Patricia Sharman, CMG, OBE, HonFRSC; Ellie Simmonds OBE; Chris Robshaw; Gary Oldman; Anthony Joshua OBE; Grayson Perry CBE RA; Riz Ahmed; Olivia Colman and Paloma Faith.
This is likely to be one of a number of ads to mark BA’s centenary and the campaign wisely begins without BA talking about itself.
This is the first major brand-led TV advertising campaign for BA in over five years, since “To Fly. To Serve. Today. Tomorrow.” in 2013.
The ad will be shown on UK television from this weekend. It was created by BA’s agencies Ogilvy and Wavemaker. It was directed by Tom Tagholm of Park Pictures.
Please see here for our history of BA advertising over the past four decades.
