The airline could start charging long-distance flyers for a menu drawn from the aisles of Mark & Spencer, Alex Cruz, BA’s boss, has revealed. The move will spark fresh claims that penny-pinching is reducing BA to “a budget airline”.
In an interview with The Sunday Times, Cruz said that after “a rough start” customers now welcomed the chance to pay for M&S food on European flights. The airline’s buy-on-board system, which replaced free food on short flights in January, is “a perfect decision”, he said.
“It’s going great. Customers say to us: ‘Finally, I have good choices. No more chicken or beef’.” The service could be extended to long-haul economy. “We might do it,” he said.