Ever since British Airways introduced Buy On Board catering on its short-haul economy cabins at Gatwick and Heathrow in 2017, its CEO Alex Cruz has been adamant that it was only a matter of time before its major European network rivals followed suit.
To date, neither Lufthansa, nor Air France and KLM have done so. They have instead preferred to grow low cost brands such as Eurowings and Joon. In London, Eurowings has long taken over all Lufthansa flights to Germany, outside of its hubs in Frankfurt and Munich.
However SWISS, a subsidiary of Lufthansa Group, has now made the first move. It is to introduce Buy-On-Board catering, branded as Swiss Saveurs, in economy on all flights to and from Geneva, excluding Zurich and New York from Spring 2018. The exact launch date has not been specified. The menus are being developed by the Swiss retailer Globus.
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