“London Airways” reinstates European flights from UK regions

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British Airways Logo (Image Credit: British Airways)
British Airways Logo (Image Credit: British Airways)

A few years ago, British Airways earned itself the moniker “London Airways” amongst some frequent flyers.

A long struggling regional operation, latterly known as “BA Connect”, offering flights from Birmingham, Manchester, Southampton and other regional airports was sold to Flybe in late 2006.

BA’s sole remaining international flight from a non-London UK airport, Manchester to New York JFK, was cancelled a couple of years later. This left BA, excluding franchise partners, operating international flights only from London airports.

Whether this was the right move strategically depends on your point of view. There is the argument that BA is right to focus on London which is one of the largest centres of premium business traffic in the world. There is also the argument that BA failed to make the necessary moves to adapt its cost base to changing market conditions and maintain its resonance in the UK market.

Yet tonight, Sunday 1 June, the very last departure of an any airline at Edinburgh airport is a BA Airbus A320 operating as flight BA8990 direct to Ibiza.

The flight will arrive on the white island shortly after 02:30. One hour later it will return to Edinburgh as BA8991 to land in Edinburgh at 05:40. Just in time for one of the first of 25 flights BA will operate from Edinburgh to London Heathrow, Gatwick and City airports on Monday.

So what’s going on?

For some clues, we can look at the Civil Aviation Authority statistics on aircraft utilisation by different airlines.

An easyJet Airbus A320 aircraft spends, on average, 10.9 hours a day in the air. The equivalent number for British Airways is 8.4.

The difference can in part be explained by Heathrow. Parking and slot restrictions and the need to offer business friendly timetables for “out and back in a day” business travellers mean that not all aircraft can return to Heathrow overnight.

Nonetheless the difference is significant as far as profitability is concerned. Legacy carriers have traditionally lost money on short-haul operations but have relied on more profitable long-haul operations to offset them. Rising fuel prices and intense competition from new entrants means this is no longer possible.

Some airlines, like Lufthansa, have transferred some short-haul operations to lower cost subsidiaries. In Lufthansa’s case this is Germanwings.

BA seems to be opting for a number of initiatives to improve short-haul profitability. And this is one of them. By flying from Edinburgh to Ibiza overnight the aircraft is working for six hours that would otherwise be spent idle on the ground in Edinburgh.

The one downside is of course that if the aircraft decides it doesn’t want to leave La Isla Blanca there will be a lot of disgruntled commuters in Edinburgh on Monday morning!

At the moment this is just a tentative step with two weekly return flights to Ibiza, increasing to three later in the peak of the Ibiza season. However, if this is considered a success then expect the initiative to be extended to other regional airports next summer.

We welcome any thoughts and comments below:

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