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Just under a year ago, having long eschewed the concept of the viral airline safety video, BA finally relented and gave in.
It updated its near ten year old safety video with a new film. It featured the likes Rowan Atkinson, Gordon Ramsay, Gillian Anderson and Sir Ian McKellen auditioning in front of comedian Chabuddy G for a part in the airline’s new safety video.
The video also serves to promote BA’s “Flying Start” charity partnership with Comic Relief.
Having seen fellow passengers watch it, the reaction in the cabin could be described as “varied”. However, it did win industry acclaim including a Bronze Film Lion for Screens & Events at the Cannes Lions International Festival of Creativity.
A second video has now been released. It features Joanna Lumley, Sir Michael Caine, Olivia Colman, Jourdan Dunn, David Williams, and Naomie Harris and the return Chabuddy G. It is once again directed by Becky Martin of 2am films.
At around a minute shorter than the current film, it will be rolled out across short-haul flights during July 2018 and on long-haul flights from Wednesday 1 August 2018.
Thoroughly disappointed with this video viewed today 30th July 2018 on BA949. This is a SAFETY video and to make it into a “comic” ????? video is to me a sad reflection of modern day Britain. I cringed to think what fellow foreign travellers must have thought.
Excellent money raising British Airways may do, but please, do not compromise mine and fellow travellers safety with this type of video.
Barr humbug
Brilliant. Absolutely brilliant. As a frequent flyer, both long & short haul flights with BA & other airlines, few passengers bother to watch or listen to safety briefs. This one and the latest is brilliant classic British humour and have people glued to the screen. And it DOES INDEED CONVEY THE SAFETY MESSAGES well done BA!!!!