Just under a year ago, having long eschewed the concept of the viral airline safety video, BA finally relented and gave in.
It updated its near ten year old safety video with a new film. It featured the likes Rowan Atkinson, Gordon Ramsay, Gillian Anderson and Sir Ian McKellen auditioning in front of comedian Chabuddy G for a part in the airline’s new safety video.
The video also serves to promote BA’s “Flying Start” charity partnership with Comic Relief.
Having seen fellow passengers watch it, the reaction in the cabin could be described as “varied”. However, it did win industry acclaim including a Bronze Film Lion for Screens & Events at the Cannes Lions International Festival of Creativity.
A second video has now been released. It features Joanna Lumley, Sir Michael Caine, Olivia Colman, Jourdan Dunn, David Williams, and Naomie Harris and the return Chabuddy G. It is once again directed by Becky Martin of 2am films.
At around a minute shorter than the current film, it will be rolled out across short-haul flights during July 2018 and on long-haul flights from Wednesday 1 August 2018.