In a sign that the financial impact of the Coronavirus outbreak is being felt beyond Asia, British Airways has released 100,000 reward seats in its Club World long-haul business class cabin to members of the Executive Club.
This offer is valid for travel from Monday 24 February 2020 to Friday 31 July 2020. It expires on Monday 2 March 2020
It is theoretically on offer across all long-haul routes but is subject to availability.
It is not unusual for BA to release additional Club World reward seats. However, this is usually done over periods such as Christmas when business travel is seasonally quiet. This is a relatively aggressive promotion over five months.
This does suggest that premium travel demand is softening – some global events have been cancelled as a precautionary measure.
Long time BA flyers may recall some extremely aggressive frequent flyer promotions in the immediate aftermath of the 2008 financial crisis.
BA’s parent company International Airlines Group is due to announce its annual results on Friday 28 February 2020, where it will give an indication of the likely impact of Coronavirus on travel demand.
Members of the Executive Club can view details of this offer on ba.com