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BA – The World’s Favourite Headline
Pity the pour soul at BA’s Waterside Headquarters who drafted the now widely publicised internal memo on planned changes to its boarding procedures that its frequent flyers had been pleading for in focus groups for years.
Presumably he or she was under the blissful ignorance that it would become one of the most read (and poorly drafted) stories on BBC News Online last week.
Heathrow’s Christmas TV ad
What more can be said about this year’s Christmas TV ad from Heathrow Airport?
A perfect blend of concept, technical excellence and emotional appeal. Perhaps the greatest signficance is simply how much the airport’s reputation has improved that it can run such an ad in the first place. It was seven years ago this Christmas that a hapless PR officer appeared before TV cameras claiming everything at the airport was operating normally, just as the airport seized up for days due to snow. The airport was subsequently castigated for its lack of preparedness and care for passengers.
We’ll be keeping on eye on this year’s Christmas videos from airlines and airports worldwide.
Continue reading “London Air Travel’s Monday Briefing: 27 November 2017”