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Hello and welcome to our weekly Monday Briefing for the week beginning Monday 6 November 2017.
International Airlines Group Capital Markets Day
Let’s start with IAG’s annual festival of Powerpoint Capital Markets Day which was held last Friday. We’ve summarised the main BA announcements from Friday and you can download the full deck from the IAG website.
Taking the opportunity to review again the presentations and compare notes to previous year what emerges is often these events are more interesting for what wasn’t said.
For BA, there was an underlying degree of contrition. Last year, there were plenty of suggestions that BA would trial an unbundled World Traveller fare as Aer Lingus has implemented and Alez Cruz has intimated BA would consider introducing a fare without free meals. However, there is now a promise of improved long-haul economy catering from next year and BA being “premium for everyone”. By IAG’s own admission, pitching a brand with four different classes of travel on long-haul isn’t easy, and introducing effectively a fifth class of travel is perhaps a step too far.
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