Virgin Atlantic & Virgin Group have today, Monday 20 August 2018, announced they are to launch a new group loyalty programme in 2019.
At present, Virgin Group and Virgin Atlantic have separate loyalty programmes. Virgin Group operates Virgin Red which issues points for customers of numerous Virgin branded businesses. The rewards are relatively modest, such as free WiFi on Virgin Trains. Virgin Atlantic also operates its own frequent flyer programme Virgin Flying Club.
In 2019, Virgin Atlantic and Virgin Group will launch a new, and as yet unnamed, programme. It will adopt Virgin Flying Club miles as its currency.
The New Programme
Details of the new programme are scant at the moment. Virgin Atlantic has provided a brief update for its Flying Club members.
It can be said with confidence that one new partner will be Air France-KLM. In April 2019, Air France-KLM, Delta and Virgin Atlantic will launch a new combined transatlantic joint-venture. It was confirmed in a regulatory filing that Virgin frequent flyers would be able to earn and redeem miles on Air France-KLM.
Continue reading “Virgin Atlantic to launch new loyalty programme”