“Go Further To Get Closer” What airlines are fundamentally about: bringing people together

Some time ago we took a look at British Airways’ most memorable advertisements, spanning no less than four decades.

Whilst much has changed in that time, a common theme was that the most effective airline marketing focuses not on the hardware and mechanics of aviation, but what airlines are fundamentally about: bringing people together.

Last year, British Airways released a special “A Ticket To Visit Mum” video featuring a surprise reunion between a mother and son in Mumbai. And it has today, on Valentines Day, released a further video “Go Further To Get Closer”.

We would defy even the most weary hard-nosed traveller to be moved by these videos!

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Iberia ends long-running dispute and reaches a settlement with its pilot union, SEPLA

When British Airways and Iberia merged in January 2011 under the umbrella of International Airlines Group, the logic seemed clear.

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BA to move London Heathrow – Belfast & Dublin flights from Terminal 1 to 5 from Sunday 26 October 2014

British Airways has today confirmed that its flights from London Heathrow to Belfast City and Dublin airports (together making 12 return flights a day) will move from Terminal 1 to Terminal 5 from Sunday 24 October 2014.

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Virgin Atlantic suspends London-Sydney route from 5 May 2014

Virgin Atlantic has today announced that it is to suspend its daily London Heathrow-Sydney service from 5 May 2014. The airline will continue to fly to Hong Kong, where the Sydney flight currently stops en-route.

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BA turns up the pressure on CityJet with expansion at London City airport

British Airways has often been criticised in the past for failing to prove it can compete with rival airlines outside its base at London Heathrow, where it now commands nearly 50% of take off and landing slots. Witness how the airline withdrew entirely from regional point to point operations five years ago and, as reported yesterday, has ceded a significant share of traffic at London Gatwick to easyJet.

The one exception to this is at London City. Some five years ago CityJet, an airline with a complex history and structure, but now under the ownership of Air France KLM, dominated short-haul operations at the airport, with more than twice the share of take off and landing slots as British Airways.

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easyJet expands at London Gatwick whilst British Airways gears up to regain lost ground

easyJet posted a good set of financial results last week solidifying its transition from an upstart low cost carrier to a mature pan-European short-haul airline.

The airline also announced a significant expansion at London Gatwick. This has been aided by its acquisition earlier this year of Flybe’s portfolio of slots at Gatwick which now gives easyJet nearly 50% of take off and landing slots at the airport.

In addition to recent route launches to cities such as Bergen and Moscow, next year easyJet will launch new routes to Brussels, Paris Charles de Gaulle, Jersey, Newcastle and Strasbourg. The airline will also increase frequencies by one flight a day on routes to Amsterdam, Bordeaux, Geneva, Inverness and the Isle of Man.

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US Airways & American Airlines’ planned merger: What does this mean at London Heathrow?

American Airlines & US Airways are, after much speculation and uncertainty over regulatory approval (and significant concessions over slots at US airports), expected to merge.

As the two airlines have large domestic networks in the US much of the coverage has naturally focused on the impact in the US. However, the merger does have implications for travellers in London, particularly frequent flyers of British Airways and Oneworld which is what I focus on in this post.

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