British Airways is to launch a new winter seasonal route from London Gatwick to Montego Bay, Jamaica.
Flights will operate twice weekly on Wednesdays and Saturdays from 13 October 2020 until Easter 2021.
The route will be operated with a three class Boeing 777-200 aircraft.
It may seem unusual for the airline to launch a new route at a time of significantly reduced demand. However, it’s worth recalling that after the 2008 financial crisis, BA pivoted towards long-haul leisure routes and added a number of destinations at Gatwick such as Male and Cancun. There may also be an element of subsidy for this route.
Virgin Atlantic previously flew to Montego Bay from Gatwick and is due to restart the route from London Heathrow on Friday 2 October 2020. This move by BA will obviously put competitive pressure on Virgin Atlantic.
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