London Air Travel » British Airways » BA100 »
This article was first published in 2019 as part of a series on the history of British Airways and its predecessor airlines, Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.
Many have been updated since they were first published.
The Flower Duet by Léo Delibes from the opera Lakmé has been the effective theme of BA.
It was first used in 1984 and has featured in many adverts and has often been played during the boarding of aircraft.
It has been remixed many times, including by Dave Stewart for “The world is closer than you think” advertising campaign in 1997 and subsequent campaigns such as “The way to fly” in 2004.
You can continue reading our 100 part series on the history of British Airways and its predecessor airlines Imperial Airways, BOAC and BEA in numerical order, by theme or by decade.
If you would like to receive all future articles published by London Air Travel directly by e-mail, then enter your e-mail address below:
© Copyright London Air Travel 2019
