This article was first published in the summer of 2019 as part of a 100 part series on the history of BA and its predecessor airlines. You can read the full series in numerical order, by theme or by decade.
The Flower Duet by Léo Delibes from the opera Lakmé has been the effective theme of BA.
It was first used in 1984 and has featured in many adverts and has often been played during the boarding of aircraft.
It has been remixed many times, including by Dave Stewart for “The world is closer than you think” advertising campaign in 1997 and subsequent campaigns such as “The way to fly” in 2004.