Some time ago we took a look at British Airways’ most memorable advertisements, spanning no less than four decades.
Whilst much has changed in that time, a common theme was that the most effective airline marketing focuses not on the hardware and mechanics of aviation, but what airlines are fundamentally about: bringing people together.
Last year, British Airways released a special “A Ticket To Visit Mum” video featuring a surprise reunion between a mother and son in Mumbai. And it has today, on Valentines Day, released a further video “Go Further To Get Closer”.
We would defy even the most weary hard-nosed traveller to be moved by these videos!