Welcome to our 100 part series on the history of BA and its predecessor airlines.
Part of the genius of Saatchi & Saatchi’s work for British Airways was the recognition that the bold confidence of claiming to be “The World’s Favourite Airline” would not be enough to win the hearts and minds of passengers.
The airline had to show a human side as well.
As anyone who has ever done any significant amount of business travel knows very well, it is nowhere near as glamorous as people think it is. Very often, by far the best part of any business trip is returning home.
These three print adverts from the early 1990s featuring small moments of business passengers returning home to be with their families recognise that airlines getting people back home is just as important as the trip itself.
More To Read From BA100:
- BA100: 26. British Airtours Flight 28M
- BA100: 27. Imperial Airways’ Silver Wing Service
- BA100: 28. BOAC Presents “Tomorrow Is Theirs”
- BA100: 29. Flight BA38
- BA100: 30. “Opportunities” (2009)
- BA100: 31. The Iberia Merger
- BA100: 32. The Landor Livery
- BA100: 33. Swift, Silent, Serene, The BOAC VC10
- BA100: 34. Flight BA149, The Last Flight To Kuwait
- BA100: 35. Project Utopia, The World Tailfins
- BA100: 36. The Friendly Independent, bmi British Midland
- BA100: 37. Gatwick “The Hub Without The Hubbub”
- BA100: 38. Competing Against Low-Cost Airlines
- BA100: 39. The Airbus A380 Aircraft
- BA100: 40. Not Everything Ages Well