Welcome to our 100 part series on the history of BA and its predecessor airlines.
Part of the genius of Saatchi & Saatchi’s work for British Airways was the recognition that the bold confidence of claiming to be “The World’s Favourite Airline” would not be enough to win the hearts and minds of passengers.
The airline had to show a human side as well.
As anyone who has ever done any significant amount of business travel knows very well, it is nowhere near as glamorous as people think it is. Very often, by far the best part of any business trip is returning home.
These three print adverts from the early 1990s featuring small moments of business passengers returning home to be with their families recognise that airlines getting people back home is just as important as the trip itself.
More To Read From BA100:
- BA100: Number One.
- BA100: 2. Concorde
- BA100: 3. “The Face”
- BA100: 4. The Queen of the Skies, The Boeing 747
- BA100: 5. Lord Marshall of Knightsbridge
- BA100: 6. Club World
- BA100: 7. Royal Duties.
- BA100: 8. The Day That Changed The World
- BA100: 9. London Heathrow
- BA100: 10. “The Flower Duet” Léo Delibes
- BA100: 11. A BA Miscellany
- BA100: 12. Chutzpah & Chutzpah – BA & Saatchi
- BA100: 13. The British Airways Uniform
- BA100: 14. Virgin Atlantic
- BA100: 15. “The World’s Favourite Airline”