BA100: 89. “The Sun Never Sets On British Airways”

100 Years Of British Airways: BA’s advertising campaign from 1985 emphasising its global reach as “The World’s Favourite Airline”.

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"The sun never sets on British Airways" 1985 Advertising Campaign
“The sun never sets on British Airways” 1985 Advertising Campaign

Welcome to our 100 part series on the history of BA and its predecessor airlines.

To 1985 where BA is well into the era of a financial and customer service turnaround as “The World’s Favourite Airline.”.

After Saatchi & Saatchi had repositioned BA as a worldwide carrier, this campaign from late 1985 was the start of BA promoting with overt self-confidence not only its global reach, but also its on board service.

It was primarily aimed at attracting Concorde, First and business class passengers. The campaign also sought to encourage economy passengers by emphasising that benefits available to premium passengers are also available to all passengers.

“The British Concorde attitude. You’ll find it at every altitude.” “On our 747s or other aircraft.  In the air or on the ground.”

"Whatever your cup of tea, we'll fly you to it" 1985 Advertising Campaign
“Whatever your cup of tea, we’ll fly you to it” 1985 Advertising Campaign
"Destinations" 1985 Advertising Campaign
“Destinations” 1985 Advertising Campaign

"The British Concorde attitude. You'll find it at every altitude" 1985 Advertising Campaign
“The British Concorde attitude. You’ll find it at every altitude” 1985 Advertising Campaign
"The world's favourite Concorde" 1985 Advertising Campaign
“The world’s favourite Concorde” 1985 Advertising Campaign

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