BA100: 90. “Kiss Me Goodnight, Sergeant Major”

100 Years Of British Airways: BOAC’s “Kiss Me Goodnight, Sergeant Major” advert from 1969.

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BOAC "Kiss Me Goodnight, Sergeant Major" advert 1969.
BOAC “Kiss Me Goodnight, Sergeant Major” advert 1969.

This article was first published in the summer of 2019 as part of a 100 part series on the history of British Airways and its predecessor airlines, Imperial Airways, BOAC and BEA. You can browse the full series of 100 stories in numerical order, by theme or by decade.

Note many articles have been updated since they were first published.

A relatively rare TV advert for British Overseas Airways Corporation (BOAC) from 1969:

A BOAC Chief Steward in a white tuxedo jacket patrols the aisle of a Vickers VC10 aircraft, piloted by Captain Norman Bristow, to a rendition of “Kiss Me Goodnight, Sergeant Major”.

“Anything I can get you Captain?”

“Oh, a spot of coffee might go down very well.”

“I’ll crack the whip in the galley sir.”

“Jolly good.”

Well there we are.

You can continue reading our 100 part series on the history of British Airways and its predecessor airlines Imperial Airways, BOAC and BEA in numerical order, by theme or by decade.

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