BA100: 90. “Kiss Me Goodnight, Sergeant Major”

100 Years Of British Airways: BOAC’s “Kiss Me Goodnight, Sergeant Major” advert from 1969.

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BOAC "Kiss Me Goodnight, Sergeant Major" advert 1969.
BOAC “Kiss Me Goodnight, Sergeant Major” advert 1969.

Welcome to our 100 part series on the history of BA and its predecessor airlines.

A relatively rare TV advert for British Overseas Airways Corporation (BOAC) from 1969:

A BOAC Chief Steward in a white tuxedo jacket patrols the aisle of a Vickers VC10 aircraft, piloted by Captain Norman Bristow, to a rendition of “Kiss Me Goodnight, Sergeant Major”.

“Anything I can get you Captain?”

“Oh, a spot of coffee might go down very well.”

“I’ll crack the whip in the galley sir.”

“Jolly good.”

Well there we are.

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