BA100: 77. Do You Believe In Concorde?

100 Years Of British Airways: Do you believe in Concorde?

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Concorde and Santa Claus, Rovaniemi, Finland, 1997
Concorde and Santa Claus, Rovaniemi, Finland, 1997. Photo by Eric Chretien/Gamma-Rapho published under license from Getty Images. Unauthorised distribution and reproduction prohibited.

Welcome to our 100 part series on the history of BA and its predecessor airlines.

In addition to regular scheduled flights to Barbados and New York, Concorde used to operate charter flights to scores of destinations around the world.

At Christmas, Concorde used to operate special flights to Rovaniemi, Lapland. In a Christmas promotion, BA gave away 1,000 seats on Concorde flights to Lapland.

In a TV advert that says just enough, but not too much to spoil Christmas for many young children and their parents, a child when told by her father that he has won tickets to Lapland on Concorde replies “I don’t believe in Concorde”.

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