This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.
Many have been updated since first published.
British Airways was granted a coat of arms in 1975.
The shield is supported by a winged horse and a winged lion. The lion, as the heraldic symbol of England is shown with wings to reflect flying and a crown to reflect supremacy.
Above the shield is a helmet, topped with an astral cloud and a full sun. The motto is “To Fly. To Serve”
The coat of arms also featured on the tail fin of the Landor livery which was introduced in 1984.
However, following a brand relaunch in 2011 when companies tracing their heritage was very much in vogue, the coat of arms and its motto was resurrected and featured prominently in advertising.
The coat of arms also features on many BA aircraft and at some airports, such as the entrance to the First Wing at London Heathrow Terminal 5:
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