The Executive Club is the frequent flyer programme of British Airways. Members can earn Avios flying on BA and partner airlines and through a number of other means. Here is the latest news in connection with the Executive Club.
BA has long offered the facility to reduce the cost of flights with a part-payment of Avios, the currency of its Executive Club frequent flyer programme.
This is rarely good value for money. However, BA has today, Friday 19 October 2018, launched a new promotion whereby you can reduce the cost of any long-haul economy return flight by £100 for 5,000 Avios.
The promotion applies to any long-haul economy return flight booked from the UK up to 23:59 BST on Monday 22 October 2018, for travel up to Wednesday 9 October 2019.
The offer is available to all UK registered members of the Executive Club. It only applies to flights booked through ba.com or a BA call centre.
Up to 9 passengers per booking can benefit from the £100 discount for 5,000 Avios each. The discount must be selected at the time of booking.
This is a good value promotion for a number of reasons:
– There are lead-in economy return fares of less than £300 to many North American destinations such as Boston, Chicago and New York. This means you could secure an long-haul economy return flight for around £200. This is ideal for a short and impromptu long-haul trip where you’re not concerned with checking in a bag.
– A family of four could benefit from a £400 discount to their holiday for 20,000 Avios. This does help take the edge off peak fares for those bound by school holidays.
The Gold Guest List is an Executive Club tier above Gold introduced a little over ten years ago. It is not that widely publicised. You have to earn 5,000 tier points in one year to become a member and 3,000 tier points in consecutive years to retain membership. Its benefits include access to a dedicated customer service telephone line, additional Avios redemption benefits, additional lounge guests, and a Hilton Honors Diamond membership.
Given the change of policy for the summer it’s not certain how this will be applied over Christmas.
This is one of a number of measures BA has introduced for families including “status hold” for new parents. If you’ve travelled through Terminal 5 recently you may have noticed a new family check-in area at the North side of the terminal. Certainly from anecdotal experience, even for the most frequent flyers, it is the experience when travelling with their own family that has the greatest influence on their perception of the airline.
For airlines, charging for seating selection is the ultimate revenue raising exercise.
For passengers, the certainty of knowing where on the aircraft you will be seated can be of huge value. Whilst some can live the uncertainty. Others can’t bear it.
Not only that, beyond the initial IT expense, it costs airlines nothing to offer this service. All the extra revenue from seat selection charges goes straight to the bottom line.
BA has for nearly ten years charged for seat selection, except primarily for those travelling in First or Bronze, Silver and Gold Executive Club cardholders.
It was one of a number of measures introduced when the airline was scrambling to survive the post-Lehman Brothers financial crisis. Although many balked at the idea at the time, not least charging to reserve a seat in Club World, it has survived.
Members of the British Airways Executive Club can earn double Avios on up to eight flights booked and flown between now and Sunday 31 December 2017.
In order to qualify you must pre-register at ba.com before booking any flights.
The offer applies to all British Airways operated flights from the U.K. as well as flights booked under a BA code and operated by American Airlines, Finnair, and Iberia between Europe, Norway, Switzerland and North America, Mexico and Puerto Rico. It also applies to services operated by BA subsidiary OpenSkies from Paris Orly and Newark and flights operated by BA franchise partner SUNAIR of Scandinavia.
It does not apply to flights operated by other BA franchises such as Comair in South Africa, nor flights operated by other IAG airlines, Oneworld alliance partners or other BA codeshare partners.
The offer is not open to members of the Executive Club in the USA, Canada, Mexico and South Africa.
If you are not a member of the Executive Club you can sign up at ba.com
BA has made another move to curry favour from members of its Executive Club programme.
Hot on the heels of news that some members have been granted free renewal of their Executive Club cards, BA has announced that it has released an additional 10,000 reward seats in its Club World long-haul business class for Christmas 2017.
After British Airways’ worst week in nearly ten years, the airline has begun to take steps to repair the damage to its brand and restore relationships with its frequent flyers.
The airline has e-mailed members of its Executive Club frequent flyer programme who were caught up in last week’s disruption to advise that their current Executive Club card status (e.g. Bronze, Silver or Gold) will be renewed automatically for the next two years.
This means that these members of the Executuve Club do not need to earn the requisite number of tier points to renew their current status level.
This is not the first time BA has done this. It has previously either offered or entertained requests for automatic renewal when there has been severe disruption at London Heathrow or when there has been a downturn in the economy.
A little over two years ago BA removed the right of its Bronze, Silver and Gold Executive Club cardholders to select a seat for free when booking its “basic” (formerly known as “Hand Baggage Only”) short-haul economy fares.
“Basic” is one of two types of short-haul economy fares on BA. The other is known as “Plus” which includes the option to check-in a bag for free.
The only option to select a seat at the time of booking was to pay for a seat assignment, as all other passengers are required to do, thus removing a valuable benefit of the Executive Club.
No doubt this was also to encourage Executive Club members to buy more expensive “Plus” short-haul economy fares. However, there was considerable criticism that many travellers are bound by their corporate travel policy to book the cheapest available fare. Therefore they had no option to buy “basic” fares and were not able to utilise all of the benefits of their Executive Club membership.
This benefit will be reinstated for all basic fares on short-haul flights from Wednesday 14 June 2017.
Clearly, this is good news. It at least, in part, reverses the trend of cuts by BA to its short-haul economy product. It also suggests that BA will not be following the trend of US airlines of stripping more benefits from its cheapest short-haul economy fares, such as lounge access or the ability to earn miles.
British Airways announced two major changes to its Executive Club frequent flyer programme today.
The first is the introduction of the option for members to put their account “on hold” for up to a year if they take maternity, paternity or adoption leave.
What this means is that if a member has Bronze, Silver or Gold status they do not need to earn the requisite number of tier points (eg 300, 600, or 1,500 tier points) in their membership year in order to renew their status for another year. However, tier points and Avios will still be earned if flights are taken whilst the account is on hold. Continue reading “BA “status hold” for Executive Club members taking parental leave”
It’s nearly five years since the parent company of British Airways, International Airlines Group, acquired bmi British Midland from Lufthansa.
The bmi name was long disappeared from London Heathrow. Its regional arm bmi regional is still flying having been acquired by independent investors.
However, bmi’s frequent flyer programme Diamond Club has remained in operation.
Whilst it hasn’t been possible earn Diamond Club miles from flights, it was possible to earn miles through Diamond Club credit cards issued by MBNA Ltd until 30 September of this year.
Any remaining miles in all Diamond Club accounts will expire in perpetuity on Wednesday 30 November 2016.
However, it is possible to transfer any remaining miles in your account on a 1:1 basis to Avios in a British Airways Executive Club frequent flyer account. This must be done before 30 November 2016.
In order to do this you will need to be able to access your Diamond Club account online (to retrieve your membership number and miles balance) and have an active British Airways Executive Club account.
BA has a dedicated tool on its website called Combine My Avios. You can use this to transfer however many Diamond Club miles you have to your Executive Club account.
A transfer of miles should only take a few minutes to do and should then appear in your Executive Club account shortly afterwards.
Two years ago, British Airways introduced “Hand Baggage Only” fares on its short-haul route network. As their name suggests, passengers purchasing these fares have to pay a separate fee if they wish to check in a bag into the hold of the aircraft.
BA has long claimed that these fares have been a success. They enable the airline to keep headline fares low when competing against low cost carriers (who have the advantage of generating considerable ancillary revenues from pasengers).
In a somewhat surprising move, BA has today announced that Silver and Gold Executive club cardholders will no longer be able to choose a seat free of charge at the time of booking when booking a hand baggage only fare from Thursday 26 March 2015.