As is customary for this time of year, many of the world’s airlines have produced films and images to share the spirit of the Christmas / Festive / Holiday (delete as appropriate!) season and mark the end of a year of travelling in 2014.
Here are a few films and images that caught our attention. A clear leitmotif is what airlines are fundamentally about: bringing people together.
Some time ago we took a look at British Airways’ most memorable advertisements, spanning no less than four decades.
Whilst much has changed in that time, a common theme was that the most effective airline marketing focuses not on the hardware and mechanics of aviation, but what airlines are fundamentally about: bringing people together.
Last year, British Airways released a special “A Ticket To Visit Mum” video featuring a surprise reunion between a mother and son in Mumbai. And it has today, on Valentines Day, released a further video “Go Further To Get Closer”.
We would defy even the most weary hard-nosed traveller to be moved by these videos!
Last weekend, British Airways launched its first major UK TV advertising campaign in over a year with a return to the theme of “To Fly. To Serve.”
The advertisement, created by Bartle Bogle Hegarty, follows a single customer journey from the airport to on board a Boeing 787 aircraft. The advertisement, which is certainly very slick, uses a “micro to macro” style of filming, featuring close up shots of the details of flying, panning to wide shots of the aircraft in motion.
Singapore Airlines has launched a new TV advertising campaign with three new advertisements under theme of “The Lengths We Go To”.
The advertisements seek to differentiate Singapore Airlines, which is facing very strong competition on price and route network from the Middle Eastern carriers, on the basis of its culture of service and attention to detail in product design. As is consistent with previous Singapore Airlines advertising, “Singapore Girl” features prominently.