Tag: Advertising

Air France launches its new campaign “France Is In The Air”

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France Is In The Air (Image Credit: Air France)
France Is In The Air (Image Credit: Air France)

National and regional origins always played a part in the marketing and brand identity of legacy airlines. Whether it’s the understated professionalism of British Airways or the gracious Asian hospitality of Cathay Pacific or Singapore Airlines.

However, a balance has to be struck. If it’s forced too hard it can be overwhelming for international passengers. And for local passengers it can feel contrived, or plain cringe-worthy.

Air France has taken the concept of national carrier branding a step further with the strapline “France Is In The Air”.

Following a print campaign last year, Air France has launched a new TV advertisement which will be shown in France as well as Italy, Brazil, the United States, China and Japan:

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Air France launches its new TV advertising campaign “France Is In The Air” #franceisintheair

National and regional origins always played a part in the marketing and brand identity of legacy airlines. Whether it’s the understated professionalism of British Airways or the gracious Asian hospitality of Cathay Pacific or Singapore Airlines.

However, a balance has to be struck. If it’s forced too hard it can be overwhelming for international passengers. And for local passengers it can feel contrived, or plain cringe-worthy.

Air France has taken the concept of national carrier branding a step further with the strapline “France Is In The Air”.

Following a print campaign last year, Air France has launched a new TV advertisement which will be shown in France as well as Italy, Brazil, the United States, China and Japan:

Continue reading “Air France launches its new TV advertising campaign “France Is In The Air” #franceisintheair”

Cathay Pacific launches its latest brand advertising campaign #lifewelltravelled

Cathay Pacific has launched its first over-arching brand campaign since the airline undertook a very subtle rebranding exercise last year.

The campaign emphasises how Cathay Pacific’s Asian hospitality and attention to detail improves the travel experience for passengers, whether the frequent business traveller or occasional passenger, and makes “Life Well Travelled”.

In keeping with its stated brand philosophy “Softly spoken. Strongly felt.”, Cathay Pacific’s passengers take centre stage in the campaign.

It is supported by a dedicated Cathay Pacific microsite which features contributions from the airline’s staff and frequent travellers. The campaign also features regular postings on Cathay Pacific’s Instagram account.
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Christmas Greetings from the world’s airlines & airports for 2014

The world’s airline and airports release their annual Christmas films to mark the festive season for 2014.

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As is customary for this time of year, many of the world’s airlines have produced films and images to share the spirit of the Christmas / Festive / Holiday (delete as appropriate!) season and mark the end of a year of travelling in 2014.

Here are a few films and images that caught our attention. A clear leitmotif is what airlines are fundamentally about: bringing people together.

Air Canada – The Gift Of Home For The Holidays

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“Go Further To Get Closer” What airlines are fundamentally about

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Some time ago we took a look at British Airways’ most memorable advertisements, spanning no less than four decades.

Whilst much has changed in that time, a common theme was that the most effective airline marketing focuses not on the hardware and mechanics of aviation, but what airlines are fundamentally about: bringing people together.

Last year, British Airways released a special “A Ticket To Visit Mum” video featuring a surprise reunion between a mother and son in Mumbai. And it has today, on Valentines Day, released a further video “Go Further To Get Closer”.

We would defy even the most weary hard-nosed traveller to be moved by these videos!

Continue reading ““Go Further To Get Closer” What airlines are fundamentally about”

“Go Further To Get Closer” What airlines are fundamentally about: bringing people together

Some time ago we took a look at British Airways’ most memorable advertisements, spanning no less than four decades.

Whilst much has changed in that time, a common theme was that the most effective airline marketing focuses not on the hardware and mechanics of aviation, but what airlines are fundamentally about: bringing people together.

Last year, British Airways released a special “A Ticket To Visit Mum” video featuring a surprise reunion between a mother and son in Mumbai. And it has today, on Valentines Day, released a further video “Go Further To Get Closer”.

We would defy even the most weary hard-nosed traveller to be moved by these videos!

Continue reading ““Go Further To Get Closer” What airlines are fundamentally about: bringing people together”

BA launches its advertising campaign “To Fly. To Serve. Today. Tomorrow.”

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British Airways Crest. "To Fly. To Serve."
British Airways Crest. “To Fly. To Serve.” (Image Credit: British Airways)

Last weekend, British Airways launched its first major UK TV advertising campaign in over a year with a return to the theme of “To Fly. To Serve.”

The advertisement, created by Bartle Bogle Hegarty, follows a single customer journey from the airport to on board a Boeing 787 aircraft. The advertisement, which is certainly very slick, uses a “micro to macro” style of filming, featuring close up shots of the details of flying, panning to wide shots of the aircraft in motion.

Continue reading “BA launches its advertising campaign “To Fly. To Serve. Today. Tomorrow.””

British Airways launches its latest TV advertising campaign “To Fly. To Serve. Today. Tomorrow.”

Last weekend, British Airways launched its first major UK TV advertising campaign in over a year with a return to the theme of “To Fly. To Serve.”

The advertisement, created by Bartle Bogle Hegarty, follows a single customer journey from the airport to on board a Boeing 787 aircraft. The advertisement, which is certainly very slick, uses a “micro to macro” style of filming, featuring close up shots of the details of flying, panning to wide shots of the aircraft in motion.

Continue reading “British Airways launches its latest TV advertising campaign “To Fly. To Serve. Today. Tomorrow.””

Singapore Airlines launches a new advertising campaign “The Lengths We Go To”

Singapore Airlines has launched a new TV advertising campaign with three new advertisements under theme of “The Lengths We Go To”.

The advertisements seek to differentiate Singapore Airlines, which is facing very strong competition on price and route network from the Middle Eastern carriers, on the basis of its culture of service and attention to detail in product design. As is consistent with previous Singapore Airlines advertising, “Singapore Girl” features prominently.

“Understanding Your Needs”

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