Tag: Advertising

Singapore Airlines launches a new advertising campaign “The Lengths We Go To”

Singapore Airlines has launched a new TV advertising campaign with three new advertisements under theme of “The Lengths We Go To”.

The advertisements seek to differentiate Singapore Airlines, which is facing very strong competition on price and route network from the Middle Eastern carriers, on the basis of its culture of service and attention to detail in product design. As is consistent with previous Singapore Airlines advertising, “Singapore Girl” features prominently.

“Understanding Your Needs”

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British Airways’ Most Memorable TV Advertisements

Our archive collection and commentary of British Airways’ most memorable TV advertisements over the past 40 years.

British Airways has a long history of producing some of the most memorable TV advertisements with the aid of its advertising agencies (formerly Saatchi & Saatchi/M&C Saatchi and more recently BBH). As well as simply being enjoyable to watch, the ads provide a commentary on both the changes in the air travel industry over the past three decades and changing social attitudes.

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