Cathay Pacific re-opens The Pier First Class lounge in Hong Kong

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Cathay Pacific has long been known for its highly regarded portfolio of lounges at its hub at Hong Kong International airport.

These lounges comprise The Bridge, The Pier, The Wing, The Cabin and The Arrival.

The airline has today reopened the first class lounge at The Pier.

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“Union Pearson Express” launches in Toronto

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Union Pearson Express Train Pearson Airport Station
Union Pearson Express Train Pearson Airport Station (Image Credit: Union Pearson Express)

One of the many things that are often lacking at airports in North America is a direct rail link from the airport to downtown.

Toronto is one city to gain such a link with the launch of the Union Pearson Express on Saturday 6 June 2015.

The new service will link Terminal 1 of Toronto’s main international airport, Toronto Pearson, with its main downtown railway station (Union Station), every 15 minutes with a journey time of 25 minutes on an elevated rail track. A return fare for an adult is CAD$53 (roughly £28).

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Virgin Atlantic opens new Los Angeles Clubhouse

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Virgin Atlantic Clubhouse Los Angeles
Virgin Atlantic Clubhouse Los Angeles (Image Credit: Virgin Atlantic)

Virgin Atlantic has long been known for its distinctive, if relatively few in number, Clubhouse lounges. The flagship being of course its London Heathrow Clubhouse, with other Clubhouses in San Francisco, New York, Boston and Washington.

One notable absentee has been Los Angeles, in spite of it being one of Virgin Atlantic’s most important routes after New York.

Today, 28 April 2015, Virgin Atlantic has opened a new Clubhouse at Terminal 2. The lounge has been designed by Slade Architecture who also worked on the airline’s Newark and JFK clubhouses.

The 4,000 sq ft triangular shaped Los Angeles clubhouse offers views of the airport’s apron and Hollywood Hills. The colour palette is relatively toned down compared to other Virgin lounges, with extensive use of white. It is clearly inspired by the Californian outdoor lifestyle and climate.

The lounge is lined by a sculpted Corian and copper Flow Wall that features a copper lined bar. Lounge furniture includes Swan chairs by Arne Jacobsen, Walter Knoll Turtle chairs, classic Eames chairs, and a custom fabricated surfboard inspired counter by the windows that is sculpted from layers of bamboo.

At the apex of the lounge is a pre-flight dining area offering dishes from Hinoki & The Bird. The walls are lined with bamboo and the space features a video insulation by artist Diana Reichenbach.
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“Better By Design – Shaping The British Airways Brand”

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Better By Design - Shaping The British Airways Brand
Better By Design – Shaping The British Airways Brand

We’ve long been fans of aviation branding and advertising so we’re really pleased to see another title from Paul Jarvis, curator of the British Airways Heritage Collection.

Paul has followed up his illustrated history of British Airways (published last year) with “Better By Design – Shaping The British Airways Brand”.

This is an illustrated guide to BA’s visual identity from its predecessor airlines BOAC and BEA to the BA of today. The book explores the evolution of advertising, aircraft interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the BA brand but the way we view commercial aviation.

The 160 page paperback title is published by Amberley Publishing which has a special pre-order offer (at the time of writing) of £13.79.

For an example of more recent work for BA, we suggest visiting the website of David Davis and Stuart Brandon who have worked on the most recent brand identity for the airline.

We have also taken a look of the evolution of BA’s television advertising in our look at BA’s most memorable TV advertisements.

BA’s Business Class Dilemma: How & when to introduce direct aisle access for all?

British Airways is responsible for launching fully flat beds in long-haul business class with its patented “yin-yang” layout. However, its cabins are now falling behind the competition as most of is competitors now offer cabins with all seats having direct access to the aisle.

London Air Travel » Design » Page 2

BA Club World IFE Screen
BA Club World IFE Screen (Image Credit: British Airways)

It was some fifteen years ago in May 1999 that British Airways shook up the market for long-haul business class travel with the launch of its fully flat Club World “flying bed”.

Designed by Tangerine, it was arguably the singlest biggest innovation since the original introduction of business class (which Qantas claims credit for.)

BA Club World Cabin (Image Credit: British Airways)

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