BA has undertaken, to use its lexicon, a “refresh” of its Concorde Room at London Heathrow Terminal 5.
There are no structural changes to the lounge as such. The basic layout and services in the lounge remain the same. The main changes are the reulphostering of furniture and changes to the layout of the terrace area with the addition of new sofas, day loungers and cabanas. And duck feet lamps.
A set of press images and video is below.
To quote those well known Australian cultural commentators Kath & Kim: “It’s nice. It’s different. It’s unusual.”
On related news, London Heathrow Terminal 5 has gained its second paid-for access lounge with the opening of a Plaza Premium lounge.The lounge is next to Gate A7 in the main terminal. The lounge is open from 05:00 to 22:00 daily. It promises views of the runway, showers, and a full bar and fresh food. No press pictures are available but Plaza Premium has built up a highly regarded portfolio of lounges at London Heathrow so it should impress. Continue reading “BA “refreshes” its London Heathrow Concorde Room”
In 1997 BA launched its “World Images” Tailfins. It was regarded as a marketing disaster at the time. Should history be kinder?
It was 20 years ago this week British Airways launched what is commonly thought as one of the greatest marketing disasters of all time.
As part of a company wide rebranding exercise, the company replaced its long standing “Landor” aircraft livery with approximately 50 different tailfins featuring designs representing the many nations served by BA, such as tartan for Scotland and calligraphy for China.
The exercise was carried out with the best of intentions. At the time BA was the self-styled “World’s Favourite Airline”. This was because it carried more international airlines than any other airline. 60% of its passengers originated from outside the UK. The plan was to present BA to the world as a modern, warm and caring airline.
This seemed fitting with the times. Tony Blair had secured a landside victory for New Labour in a General Election and there was a confidence in the UK’s contemporary culture, exemplified by the rise of Britpop.
Whilst the designs we well received by BA’s international passengers, they were not so well receive back in the UK. The label “ethnic tailfins” stuck. The former Prime Minister Margaret Thatcher famously took exception to the sight of a model BA aircraft at the 1997 Conservative Party conference and covered its tailfin with a handkerchief. “Maggie Puts BA Into A Tailspin” was the front page of the Daily Mail the following day. This was the death knell for the rebranding exercise. Virgin Atlantic, which at the time always seized the opportunity to joke at BA’s expense, painted the Union Jack and the decal “Britain’s Flag Carrier” on its aircraft. Continue reading “British Airways “World Images” Tailfins: 20 Years On”
Today, the airline has provided further information of what, and what isn’t, happening with the planned development of the terminal which is to be completed over the next two years.
BA has confirmed that the development will include redeveloped general check-in areas, a new premium check-in area, a new food court post security, redeveloped First and Club World lounges and pre-flight dining facilities, and refurbished gate areas.
Passengers of other airlines which also use JFK Terminal 7, such as ANA, Icelandair, and Qantas, will also benefit from many of these improvements.
The Concorde Room which is for use by passengers travelling in First Class and Concorde Room Cardholders will receive, to use BA lexicon, a “refresh” after being refurbished a few years ago.
The airline has today issued images of the planned check-in and post security areas, but not the new lounges. A cynic might wonder whether BA has rushed out this announcement in order to maintain momentum after a recent PR event for its new London Gatwick lounges and First Wing at London Heathrow Terminal 5.
There is also no mention of redeveloping the immigration hall which can become extremely congested and is ill-suited to manage queues for both self-service kiosks and manned immigration desks.
The “First Wing” offers a dedicated check-in area and security channel with direct access to BA’s lounges.
Next year, BA will celebrate the tenth anniversary of the opening of London Heathrow Terminal 5. The opening itself is a day BA would rather forget. Ever since Terminal 5 opened a perennial complaint has been the fact that in spite of the fact that three of its lounges in the South of the terminal (Galleries Club, Galleries First and The Concorde Room) are located immediately adjacent to the South security screening area, passengers are forced to take a circuitous route down a crowded escalator and past numerous shops and restaurants and back up a set of escalators to access the lounges.
The one exception is those who have access to the Concorde Room by virtue of flying First Class or holding a Concorde Room Card can enter the lounge via a special door next to the South Security screening area, which at opening was rumoured to have cost BA many millions of pounds.
All that has now changed, for some passengers at least. If you have passed through the South end of Terminal 5 over the past few months you could not have failed to have noticed a large construction area near to the Club check-in area. This is the new BA First Wing.
BA is to refurbish lounges at Heathrow, Aberdeen, Manchester, Geneva, Rome, San Francisco, Chicago, Miami & Johannesburg airports.
BA held a press event yesterday for a select number of travel journalists and bloggers (though someone at The Daily Telegraph clearly did not get an invitation).
Under the curious title of “#BAInvesting4U” journalists were ferried from London Gatwick to London Heathrow via a three and a half four flight on a brand new Boeing 787-900.
The whole event was something of a rearguard action in response to negative press coverage and a narrative of cut backs and service failures.
In truth much of what was announced today is known already: BA has opened new lounges at Gatwick, a new security channel for First Class passengers and BA Executive Club Gold Cardholders at London Heathrow, it’s adding WiFi and revamping its Club World service with a new seat to come with the Airbus A350 in 2019.
You can read BA’s take on yesterday’s announcements at ba.com
One point that did catch our attention is BA’s new lounge refurbishment programme.
Qantas has unveiled its new premium economy seat which will operate on its Boeing 787-900 flights between London Heathrow and Perth.
Qantas has today unveiled its new premium economy seat which is due to operate on Qantas’ non-stop Boeing 787-900 flights between London Heathrow and Perth from March 2018.
At the time Qantas announced the launch of non-stop flights between London and Perth it kept details of its premium economy seats under wraps, whilst hailing it as revolutionary. Today Qantas has unveiled the seat and some aspects of the premium economy cabin design.