British Airways has today confirmed that it will launch a new direct route from London Heathrow to Austin, Texas from Monday 3 March 2014 (just in time for the SXSW festival!).
The route will initially operate five weekly (not Wednesday and Saturday) until 5 May 2014 when it will operate daily. The precise flight times depend on the day of operation until the flight goes daily.
Austin is one of the fastest growing populations in the United States. The announcement is significant in not only providing London with a direct route to Austin, but also this is the first new route to be launched that will be operated with the Boeing 787 Dreamliner.
Although BA has made much of how the Boeing 787 Dreamliner will open up new routes to Asia, this announcement does demonstrate how much potential there is in BA’s traditionally strong transatlantic market.
The route announcement also follows a trend of BA launching new transatlantic routes to US cities where it is either the sole operator of the route to London Heathrow, and in some cases, Europe. This may provide some clues as to which new US cities will announced next.
Flights are now on sale on ba.com