“Better By Design – Shaping The British Airways Brand” by Paul Jarvis

Better By Design - Shaping The British Airways Brand
Better By Design – Shaping The British Airways Brand


We’ve long been fans of aviation branding and advertising so we’re really pleased to see another title from Paul Jarvis, curator of the British Airways Heritage Collection.

Paul has followed up his illustrated history of British Airways (published last year) with “Better By Design – Shaping The British Airways Brand”.

This is an illustrated guide to BA’s visual identity from its predecessor airlines BOAC and BEA to the BA of today. The book explores the evolution of advertising, aircraft interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the BA brand but the way we view commercial aviation.

The 160 page paperback title is published by Amberley Publishing which has a special pre-order offer (at the time of writing) of £13.79.

For an example of more recent work for BA, we suggest visiting the website of David Davis and Stuart Brandon who have worked on the most recent brand identity for the airline.

We have also taken a look of the evolution of BA’s television advertising in our look at BA’s most memorable TV advertisements.

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