After months of speculation and rumour, British Airways has today confirmed it is to introduce Buy On Board catering all U.K. Domestic and EuroTraveller economy routes from 11 January 2017.
The menu will be supplied by Marks & Spencer.
This will replace all complimentary food & drink in these cabins.
Food & drink can only be paid for by debit or credit card or the Executive Club frequent flyer currency Avios via the BA app. Cash will not be accepted.
At present, only cold items are for sale. No hot items will be available for sale.
Food & drink remains complimentary in Club Europe business class and on long-haul flights. In addition, Buy On Board will not be introduced at London City and London Stansted until the summer of 2017. BA also promises to revamp its Ckub Europe catering in the spring of 2017.
We’re fairly sanguine about these changes. Anyone who has flown BA over the years could not fail to notice the diminishing complimentary offer and the inconsistencies between London Heathrow & Gatwick flights.
That said, the removal of complimentary alcoholic drinks and breakfast on early morning flights is unlikely to be popular.
In addition, it is perhaps surprising that BA does not offer complimentary items for passengers travelling on the most expensive fares or those with Silver/Gold frequent flyer status.
You can be confident that customer feedback will be monitored closely and, after the changes are introduced, we would encourage any feedback (positive and negative) to be made known.