This article was first published in the summer of 2019 as part of a 100 part series on the history of BA and its predecessor airlines. You can read the full series in numerical order, by theme or by decade.
On 1 May 1927, Imperial Airways introduced its “Silver Wing” service on the London – Paris route.
This is considered as the first ever luxury in flight service and achieved recognition worldwide at the time.
It was operated with a dedicated fleet of three Armstrong Whitworth Argosy three engined aircraft, named the City of Birmingham, City of Glasgow and City of Wellington.
The aircraft were painted silver externally and also had silver and grey cabin interiors. New more comfortable seating with shoulder and head rests was also installed.
The aim of the service was to make air travel more popular and to compete against the Golden Arrow service on Continental Railways. The flight left London at noon each day. On the two hour and 30 minute flight a steward would serve a four course lunch and offer a bar service to the 20 passengers on board the aircraft.
The concept of the “Silver Wing” service was also adopted by British European Airlines. You can see footage of the Imperial Airways City of Glasgow aircraft in flight in this silent film above.