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When British Airways introduced buy on board catering to short haul flights in 2017 then CEO Alex Cruz was convinced that it was only a matter of time before its network rivals followed suit.
Four years and a global pandemic later, events have taken an interesting turn.
Whilst Lufthansa is introducing buy on board across its airlines from March 2021, BA has pulled a minor volte face.
Since COVID-19, BA has offered a limited service in short haul economy of complimentary water and a light snack, with no buy on board to limit passenger / crew interaction.
This is now permanent. From Wednesday 20 January 2021, buy on board will be replaced with a fully pre paid service known as “Speedbird Cafe”.
BA will no longer sell M&S branded products. It will continue to offer a range of soft and alcoholic drinks, ambient snacks, as well as some sandwiches designed for the airline by Tom Kerridge. Worry not, the infamous Afternoon Tea box is still available.
You can download a full PDF menu here – note this is a large file.
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