A familiar sight for anyone passing through Heathrow during the day is a pair of Qantas A380s parked at a remote stand near Terminal 3.
Whilst providing those on a mundane business trip to Frankfurt or Geneva the opportunity to dream about going somewhere else, it serves as an illustration of the hard economics for Qantas of competing against Middle Eastern and Asian airlines in the London to Australia market.
Currently, Qantas’ twice daily flights to Australia depart late in the evening and arrive in the morning at London Heathrow meaning hugely expensive assets are left on the ground all day doing nothing.
From 20 July 2014, as part of a broader restructuring of Qantas’ network in response to a deteriorating financial performance, Qantas flights to Melbourne will be retimed from a late evening departure to an early afternoon departure.
Continue reading “Qantas Re-times London – Dubai – Melbourne”

