
Welcome to London Air Travel’s Monday Briefing for the week beginning 7 February 2022.
Finnair To Unveil Premium Economy Cabin
It’s more than 20 years since British Airways and Virgin Atlantic first introduced premium economy to long haul flights.
Premium economy proved to be a success for both airlines. It is claimed by analysts that, on per square foot basis, premium economy is BA’s most profitable cabin.
It took a long time for airlines around the world to follow suit. This was principally for fear that premium economy would cannibalise business class revenue if corporate customers traded down to the cabin.
BA’s Oneworld alliance partners American Airlines and Iberia only introduced premium economy a few years ago. This week another follows suit. Finnair is expected to unveil its first premium economy cabin this week, as well as refreshed economy and business class cabins.
Before COVID-19, Finnair regularly operated wide body Airbus A330-300 and A350-900 aircraft between London Heathrow and Helsinki. This will hopefully return soon, providing an opportunity to eventually see refurbished aircraft at Heathrow.
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