BA100: 28. BOAC Presents “Tomorrow Is Theirs”

100 Years Of British Airways: “Tomorrow Is Theirs” a promotional film by BOAC from the 1950s.

London Air Travel » Page 55

"BOAC Takes Good Care Of You"
“BOAC Takes Good Care Of You”

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

Here is a promotional film by BOAC, with a full transcript, from the early 1950s entitled “Tomorrow Is Theirs”.

It covers all aspects of BOAC’s operation from engineering to flight and cabin crew training in the 1950s. This was of course before the advent of the jet age.

The film also shows the huge advances in flight operations and passenger reservation systems over the past 70 years. In this era, aircraft in flight were tracked manually with plastic models on a map!

An aircraft of the BOAC feet travelling the airways of the world comes home to London Airport.

Soon, the flight will be a memory. For some, a memory of exacting duties of the pleasure and problem of people. For others, a memory of care and comfort, above the turbulent clouds of the murmor of giant engines that carried them so easily half across the world. And with the memory, perhaps a question. How does it come about? What makes it possible to cross continents and oceans in a count of hours? To straddle the world in an easy chair. The answer is, people, and planning. Individual skill, integrity and forethought that add up to the organisation of a world airline.

The passengers brought together for a few hours in the chance companionship of flight have gone. The aircraft is taken to rest. One journey is over, but the cycle of passenger flight continues. The work of the airline that spans the world goes on around the clock.

Here in movements control the world is at their fingertips. They turn messages picked out of the air by radio, or sent along transcontinental cables into a running record of every Speedbird on the global air routes.

An urgent call comes in from a 1,000 miles away. Reassurance starts here. A plane is due soon at a point along the route where plasma is available.

It will be delivered with the speed that only flight can give. Each light means an aircraft on its way. Each model a Speedbird over the world watched by the monitors and movements control.

Behind them in the maintenance hangars are the men who keep the aircraft in condition, grooming and checking them between each flight.

Routine tests cover every part from the intricate wiring of the engine to the smallest needle, quivering its message to the pilot.

The mechanism behind the aircraft aisles is adjusted to the finest point of accuracy, Science and craftsmanship reach the acme of precision.

Mind and hand are backed by equipment, geared to measurement beyond the compass of the eye. This device, for instance, finds microscopic bumps on a metal surface enlarging them to look like drawings of a mountain range.

The experts of the instrument repair section, work to 1000s of an inch. In contrast, there’s the engineering hall, a quarter mile of it.

The aircraft’s heaviest components are serviced and tested here, and at Treforest in Wales.

In the hands of men like these the great machines reach maximum efficiency. Precision, power, reliability, and comfort are the measure of an airline. Work goes on through all the hours. The rhythm is unbroken as the changing shifts divide the clock.

In hangars, offices and workshops responsibility changes hands. Different hours of duty, different people. Different except in the knowledge of the job in hand.

“The estimated times of arrival for two flights, the BA272152” There’s variety within variety for the duty officer of the day. Responsibility as varied as the people or the cargo, passing through the airport. Take cargo, for instance, it may be anything from model guns to radios, or elephants to Angel Fish.

Each taken care of, according to its kind. It may be high borne elegance, or pampered beauty. Or it may mean life to someone half a world away. Like these isotopes carried safely in the Speedbird’s wing.

What makes it possible? Let’s look again. This time at experts of another sort.

The medical department, whose care is the health of passengers and personnel, and for their comfort too.

To keep a count of millions ever year converting currency of every country to Sterling credits.

There’s the stores department, who can produce most things at a moment’s notice and supplies by the aircraft as well as everything an aircraft or its passengers can need. From propellers to pillow slips and pins. Their security guard the precious cargos. It may be diamonds, documents or gold, until the Speedbird’s Captain takes them in his charge.

And of course there’s transport for the use of passengers and cargo on the ground. There are the planners for tomorrow. They keep in step with a demand that’s always growing.

And to gild the lily, art adds glamour to efficiency. Thousands of people on the move. Thousands to be looked after by ground traffic staff stationed all over the world. Thousands of tickets to be issued. Each one is important to the airline, as to the passenger concerned. In the background, reservation staff in touch with colleagues everywhere keep track of people moving between six continents and many countries, Partner and associated airlines are the link. Together, they form a network of domestic flight, connecting with the transcontinental aircraft of the BOAC fleet,

While sister aircraft travel the skies, others wait. Groomed and ready to take off within the next few hours.

Soon they will fan out, north, south, east and west to destinations far across the world.

BOAC, like the world its spans is made up of all sorts of people doing all kinds of jobs. Here are some who fly, and some will train others for flight. In the lecture room engines are stripped and laid open for study. So the trainees learn every part of power, until understanding of aircraft is in their blood.

For technical flying staff in training, and for refresher courses, there’s the simulator. An exact reproduction of the forward section of an aircraft. Built in a room, it never leaves the ground, yet it reproduces right exactly to the sound and the feel of the controls in any weather.

“On this takeoff, I’d like you to open the throttles yourself to full power with your right hand and the First Officer will hold the stick forward with his right hand, and you will steer the aircraft down the runway with the steering wheel with your left hand”

“Right, just before we go to run through this again. Keep your left hand on the nose wheel steering, your right hand on the throttles. Open the throttle smoothly. When you hear the limiters are on release the foot brakes and continue opening to full power”.

“Let’s try that then. Standby for takeoff. Now, open the power up smoothly.”

Height, wind, airspeed, radio range, and the crew’s performance, are all recorded.

Flying staff are picked for intelligence and personality. Training is meticulous. A mock up of an aircraft cabin is used to give practical experience. Other substitutes can be surprising. Practising meal service with bottle tops, for instance.

Trainees must be dexterous, have long memories, and be interested in other people’s comfort. All this must be combined with poise and tact.

People vary in their choice of pastime. Passengers may want anything from books to safety pins and razors. So on every flight a bag is carried ready mixed to suit the most demanding tastes.

A visit to the catering department stewards and stewardesses in training watch the preparation of food, soon to be served in the air.

They learn about wine and how to serve it. Bottle tops are left behind. Soon will come the final test.

Many different skills make up the smooth organisation or passenger service across the world. Watching others doing work related to their own, trainees learn the care for detail that adds elegance to service in the air.

Now fully fledged and really on the job, they are members of a flying team of experts, each one working with self assurance that springs from interest in the job, backed by long and careful training.

A Speedbird on a routine flight with all that care can give. One routine fight of many over every quarter of the earth. As the Speedbirds climb the skies.

Below, the world unrolls its carpet of mountains, oceans, continents and countries. In the air, comfort is set to the murmur of the engines flying in a space of hours from here to there.

It may be anywhere. New York. San Francisco. Montreal. Tokyo. It may be Australia. South Africa in the spring. It is easy to see the world now the flight has conquered time. It is easy to know one’s neighbours. Now the space has shrunk.

Flying is no longer an adventure, but a matter of efficiency. Of people who know the job. People thinking, working and being responsible.

Administrators, scientists and technicians, give the best in flight today. Tomorrow is there. Now.

You can continue reading our 100 part series on the history of British Airways and its predecessor airlines Imperial Airways, BOAC and BEA in numerical order, by theme or by decade.

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BA100: 29. Flight BA38

100 Years Of British Airways: Flight BA38 which landed short of the runway at Heathrow on 17 January 2008.

London Air Travel » Page 55

British Airways Logo
British Airways Logo (Image Credit: British Airways)

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

At 12:42 GMT on 17 January 2008 a British Airways Boeing 777-200 aircraft, registration G-YMMM, landed 330m short of Runway 27L at London Heathrow Airport.

The aircraft was operating as flight BA38 from Beijing to London and the flight operated uneventfully until its approach to Heathrow.

On its approach, the right engine ceased to respond to auto-throttle commands for increased power and instead the power reduced. Seven seconds later the left engine power reduced. This led to a loss of airspeed and the aircraft came close to stalling. It landed short of the runway, just 110m inside of the perimeter fence of Heathrow.

All 16 crew members and 136 passengers on board the aircraft survived the incident. However, one passenger sustained a serious injury due to the landing gear penetrating the aircraft fuselage. The aircraft sustained considerable damage with its nose landing gear and main landing gears collapsing. The aircraft was considered damaged beyond economic repair and was written off.

An investigation by the Air Accidents Investigation Branch of the Department for Transport found that ice had accreted within the fuel system of the aircraft causing a restriction to the flow of fuel to both engines. The ice had formed from water that had occurred naturally in the fuel. The investigation found that the aircraft was compliant with its certification requirements and these did not take account of this phenomenon.

All 16 crew members received the BA safety medal for their performance during the incident, which is BA’s highest honour.

You can continue reading our 100 part series on the history of British Airways and its predecessor airlines Imperial Airways, BOAC and BEA in numerical order, by theme or by decade.

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BA100: 30. “Opportunities” (2009)

100 Years Of British Airways: BA’s “Opportunities” advertising campaign encouraging passengers to start flying again after the collapse of Lehman Brothers.

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British Airways "Opportunities" advertising campaign, 2009
British Airways “Opportunities” advertising campaign, 2009

The collapse of Lehman Brothers in September 2008 and the subsequent UK Government bailout of HBOS and RBS to help prevent the collapse of the banking system had a huge impact on BA.

The airline had already been through a difficult time operationally with the chaotic opening of Terminal 5.

The financial lifeblood of the airline, long-haul premium traffic, fell away very sharply. (The airline had in fact not long reconfigured some Boeing 747 aircraft to increase the number of Club World seats).

This was so much so it was a boon for frequent flyers with deeply discounted frequent flyer redemptions and aggressive overselling of economy and premium economy cabins. BA swung from a profit of £922m in 2008 to a loss of £401m in 2009. There were even questions as to whether the airline would be able to survive in its current form.

Here is a very softly spoken advertising campaign BA ran 12 months after the collapse of Lehman Brothers.

It featured 9 films in total gently encouraging both business and leisure passengers to fly and pursue new opportunities around the world such as Mumbai Fashion week and the migration of wildebeest across the Serengeti.

The campaign was noteworthy in that apart from a reference to BA’s route network at the end of the voiceover, it does not make any specific reference to any relative benefits of flying BA, nor does it feature any visuals of BA aircraft or cabins.

Buenos Aires – El Superclásico

Continue reading “BA100: 30. “Opportunities” (2009)”

BA100: 31. The Iberia Merger

100 Years Of British Airways: The merger of BA and Iberia under the umbrella of International Airlines Group.

London Air Travel » Page 55

British Airways & Iberia aircraft
British Airways & Iberia aircraft (Image Credit: Iberia)

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

Ten years or so ago, it looked like BA was becoming increasingly isolated amongst airlines in Europe.

Air France-KLM had taken the lead in consolidation in Europe after talks between BA and KLM had fallen through for a second time. Lufthansa had acquired Swiss, again after talks between BA and Swiss fell though.

Not only that both Air France-KLM and Lufthansa were encroaching BA’s territory in London. Air France-KLM had acquired CityJet which, at the time, dwarfed BA at London City. Lufthansa had also, albeit not on the terms it would have liked, acquired bmi, the second largest airline at Heathrow.

BA admitted that it had looked on with some admiration with what both had groups have achieved. It turned to Iberia, in which the airline had already owned a stake in and had a codeshare relationship.

It took some time to acquire merger terms, principally due to concerns on Iberia’s side about BA’s pension deficit, which had to be ring-fenced. It also looked like talks were about to fall through when parallel merger talks between BA and Qantas leaked to the press.

There were questions as to how two airlines with radically different cultures and histories could be brought together.

The answer was to leave them operationally separate, partly due to route authorities requiring BA and Iberia to controlled in the UK and Spain respectively.

On top of BA and Iberia a new self-styled “brand agnostic” parent was imposed with the relatively anodyne name International Airlines Group.

Again, there were questions as to whether IAG could impose control over the two airlines. The answer came in the form of its new CEO Willie Walsh who was reported to have quipped that BA’s new CEO and former CFO Keith Williams had been promoted from the 2nd most important job in BA to the 2nd most important job in BA.

On the launch of its merger in 2011 IAG briefed the media that it had 12 takeover targets. So far it has acquired a further three airlines. IAG took full control of Vueling in 2013, acquired Aer Lingus in 2015 (navigating delicate national interests in the process) and, most significantly for BA, bmi in 2012.

Not that it was a given that bmi would be merged into BA. Many in IAG pressed for it to be kept separate and BA pilots had to make concessions to secure its integration. It’s no exaggeration to say the bmi merger has transformed BA’s position at Heathrow and enabled it to launch many new short-haul and long-haul routes.

There have been wobbles on the way. Shortly after the merger Iberia swung to heavy losses, bringing into question the merits of the deal. IAG pushed through a painful restructuring at Iberia which resulted in unedifying scenes during staff protests at Madrid. However, IAG can now claim with some justification to have radically improved Iberia’s fleet and image.

Not all attempts to acquire airlines have been successful. IAG lost out on a bid to acquire Nikki from what remained of Air Berlin. A bid to acquire Norwegian was also rebuffed.

For BA, the cost and revenue synergies from IAG have helped it become a much more financially stronger airline. Last year, it reported an operating profit of £1,952m.

Continue reading “BA100: 31. The Iberia Merger”

BA100: 32. The Landor Livery

100 Years Of British Airways: The Landor Associates livery, introduced in 1984.

London Air Travel » Page 55

British Airways Boeing 747-400 Aircraft
British Airways Boeing 747-400 Aircraft (Image Credit: British Airways)

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

The Landor livery was the second livery introduced after the operations of BEA and BOAC merged under the British Airways brand from 1974.

It replaced the the first livery designed by Negus & Negus. The livery was designed by Landor Associates in San Francisco which was founded by the late Walter Landor who designed brand identities for Levi, General Electric and Fuji Film. This was in itself a controversial decision amongst British designers, but reflected BA’s global ambitions at the time.

The livery was officially unveiled on 4 December 1984. It features a deep midnight blue colour for the undersides and engines, a red speedwing and pearl grey for the upper fuselage and tail. The quarter Union Jack from the Negus livery was retained, with the BA coat of arms on the tail fin.

The Landor livery cost $1million to design. Of course, it extended far beyond aircraft. It encompassed a complete redesign of BA’s visual identity. Landor Associates spent 18 months on the project, including 4 months travelling on the BA network to carry out a “visual audit” and conducting over 1,000 interviews.

The concept behind the Landor livery was an emphasis on precision, whilst retaining BA’s British identity, and to present the company as fit for its planned privatisation. It wasn’t received with universal acclaim. Some British designers, perhaps expecting a modernist design, derided it as regressive and mediocre. Others mocked the inclusion of the BA coat of arms on the tail fin.

The Landor livery was retained until 1997 and the ill-fated World Tailfins.

Continue reading “BA100: 32. The Landor Livery”

BA100: 33. Swift, Silent, Serene, The BOAC VC10

100 Years Of British Airways: Triumphantly swift, silent, serene, the BOAC VC10 aircraft.

London Air Travel » Page 55

VC10 aircraft outside its hangar at Heathrow Airport.
BOAC VC10 Aircraft, Aircraft Hangar, Heathrow Airport (Image Credit: British Airways)

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

The British designed and manufactured Vickers VC10 and Super VC10 aircraft were operated by BOAC in the 1960s and 1970s.

It was designed specifically to meet BOAC’s requirements and was seen as particularly suitable for services to “hot and high” airports in Africa and airports with relatively poor runway conditions.

The aircraft had a unique design with a distinctive high tail and large wing structure. Its four engines were at the back of the aircraft, meaning that all passengers were seated in front of the engines, making for a much quieter flight.

“Triumphantly Swift, Silent, Serene”

Launch of BOAC VC10 Flights from London Airport to Lagos, 29 April 1964

The aircraft first entered into service on 29 April 1964, operating from Heathrow to Lagos. This was followed by Accra on 2 May 1964

The VC10 was used by BOAC on all parts of its route network initially to Africa, and then the Middle East, Asia, Australia and, with the Super VC10, the US. Her Majesty The Queen flew on the aircraft on a royal visit to Canada in 1967.

BOAC 1964 VC10 Promotional Film, Video & Transcript, Part 1

Below is a promotional film and transcript of BOAC’s inaugural commercial flight from London Airport to Johannesburg.

There’s been more than usual excitement at Queen’s Building, London Airport.

It’s romantic place at anytime, holiday atmosphere, business journeys, never a dull moment. This year, there’s a new interest. The VC10. BOAC’s outstanding contribution to the second generation of jet airliners. Four Rolls Royce Conway engines are rear mounted. The right place according to modern factors for many reasons. Result: every seat in front of the engine. Every passenger away from all noise. Up to 120 passengers enjoy comfort of a kind unknown in previous airliners.

Preparing to say goodbye to London, airport were some travellers who, in their own way, were making history by being on the VC10’s maiden commercial flight to Johannesburg.

Incidentally, the VC10’s engines provide a thrust of seven tonnes, or to the use the old fashioned term, 26,000 horsepower. And that is when they throttle back up in the sub stratosphere to cruise the aircraft at up to 600 miles an hour. These Rolls Royce Conways have proved themselves to be the most reliable power units in the air today. Passengers take their qualities for granted. Some of them may know that these bypass jet engines are used by nine international airlines and run for 5,500 hours without a major overhaul.

Every pilot who’s ever flown a VC10 is ecstatic in praise, not only of the engines, but of the whole flying behaviour of the aircraft. One tremendous asset is that the VC10 can be airborne fully laiden with a much shorter take off than any other jet of comparable size.

The passengers enjoy top standard comfort, so do the pilots on this spacious flight deck. In the economy class, the standard is so high that passengers can easily persuade themselves that they’re VIPs travelling First.

BOAC have always known that on long flights is impossible to over stress the importance of comfort. To match the superb aircraft, BOAC spent two years of research and developing the finest seats to be found in the air. The VC10 scores heavily by making sure that everybody has a view, even though it’s in line with the wings.

And the inner man has to be satisfied even at 40,000 feet, with nothing to do but recline in comfort. The problems of keeping the passengers well fed have been completely solved by the backroom boys of the BOAC’s catering department, backed up by the stewardesses, all of them well experienced on long distance flights. And the first rate kitchen staff.

All this comfort nonchalently enjoyed nearly eight miles above the Earth. This is really living in the second half of the 20th century.

The Captain will soon be bringing the airliner into Jo’burg. He flies low here over the Vaal Dam, from which that great city derives its water.

Time to Johannesburg from London Airport: 16 hours. Between this great capital of the Rand and London, BOAC handles a large and always growing family. Well over 1 million people thrive in this prosperous city. But the VC10 was off again turning northwards. It’s a small world indeed for the crews of jet airliners. The destination now is Northern Rhodesia, crossing on the way the world’s biggest goldmines, unknown 80 years ago. Now, of the highest importance in world commerce.

A new set of passengers now bound for Lusaka. To see a VC10 at 40,000 feet is to realise how beautiful our airlines, beauty that comes naturally to the compulsions of aerodynamics at near sonic speed. That is not skin deep beauty. For this airliner is the most strongly constructed in the world, and coming down into the rather small airfield of Lusaka, the VC10 proves that it can land as it takes off on very short runway.

Lusaka, capital of Northern Rhodesia, abounds in contrast. This is a country whose big copper industry, and general mineral wealth, bring the new and old Africa together. The Mayor of Lusaka and his wife welcome the Captain of the airliner and the Flight Manager and Operations Manager. [Continues below]

BOAC 1964 VC10 Promotional Film, Video & Transcript, Part 2:

Probably full of wonder, the inhabitants see the aircraft prepare for another stage of its journey.

No airliner earns its keep on the ground. No unnecessary time is spent in Lusaka, any more than it was in Johannesburg.

It speaks well for air communications that the tremendously high skill and technical accomplishment of the air crews are taken for granted by the men and women they transport. Passengers accept this miracle of modern travel. You can be just as relaxed or thrilled, or rather drowsy at 40,000 feet speeding at 600 miles an hour, as in an armchair at home on Sunday afternoon. The airliner is now coming into Nairobi.

On most of the routes flown by BOAC, there are signs that in the sphere of air travel matters are often multi racial as well as international. As soon as passengers have disembarked, the aircraft is refuelled and serviced for the next flight. Crews are changed, for men and women need rest. But these these VC10s are tireless, thriving on sustained hard work.

You can fly almost anywhere from here. Kenya seems to be a kind of crew junction of the skyways. Yet, not many years ago this place was a wilderness. However, there’s no time to ponder on that. It’s goodbye now to Nairobi.

A new experience making up eight miles above the earth. VC10s are also serving many other African cities. Here is one heading for northern Nigeria. Below, lies the airport of Kano where there’s something very special in the way of a welcoming party consists of the Emir’s bodyguard vividly attired in costumes, such as their ancestors wore in the days of the Crusades. There are no signs of this new competition in travel is at all resented by the camel.

There’s just time at Kano to appreciate what an astounding city it is. Its records go back more than 1000 years. Now, in these days of Nigerian independence, it’s taking the modern world in its stride. Centuries ago, the people built a wall around the city, much of it 50 feet high and 40 feet thick, a defence against invasion. Kano has been Muslim for the 600 years. To the mosque, the Emir himself attended by his bodyguard goes to pray.

All this seems a very long way from 1964 and the VC10. But, nowadays, you can’t say of any contrasting ways of life that never the twain shall meet. Stay on one of these aircraft long enough and you’ll see pretty well all there is to be seen along the BOAC routes flown by the VC10.

Again, the clock says it’s nearly time to take off to return to London. The complexity of modern commerce and the need to spread the nets ever wider afield in search of export orders demand faster and completely reliable air transport. To satisfy that need, BOAC are investing many millions in their fleet of VC10s. This is a forward looking aircraft, which has been designed from the start to use a new British automatic landing system, which, in a few years’ time, will enable jet liners to land anywhere, whatever the weather, right on time.

Some of these passengers remember those pre war travel films that used to end with “and so we say farewell to” whatever the police happened to be. We’re by no means saying farewell now, but welcome. Welcome to the pleasure and efficiency of these magnificent aircraft taking their conspicuous place among the second generation of jet airliners. Truly, a bold and imaginative enterprise. This happy combination of BOAC and the VC10. [End]

BOAC VC10 flights to Kano, Accra, Lagos, Entebbe, Nairobi and Johannesburg
BOAC VC10 flights to Africa, January 1968
Continue reading “BA100: 33. Swift, Silent, Serene, The BOAC VC10”

BA100: 34. Flight BA149, The Last Flight To Kuwait

100 Years Of British Airways: The controversy surrounding flight BA149 which landed in Kuwait in the early hours of 2 August 1990.

London Air Travel » Page 55

BA Flight 149, BBC News, August 1990
BA Flight 149, BBC News, August 1990

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

Nearly 30 years on, the events surrounding flight BA149 on 2 August 1990 remain highly controversial and a source of considerable personal distress for those who were directly involved.

The facts surrounding the flight are these:

On 1 August 1990, flight BA149 was scheduled to depart London Heathrow at 16:15 GMT for Kuala Lumpur, via Kuwait and Chennai.

The departure was delayed by approximately two hours due to a fault with the aircraft’s auxiliary power unit. The Captain of the first leg of the flight was Richard Brungate and the Cabin Service Director was Clive Earthy.

There had been news reports of escalating tensions between Iraq and Kuwait. The Captain requested updates on the situation before the flight was scheduled to depart.

BA claims it was advised at 16:20 GMT by the British embassy in Kuwait that the situation was calm and there was no reason for the flight not to proceed.

The flight, operated by a Boeing 747-136 aircraft registration G-AWND, departed London Heathrow at 18:04 GMT.

The aircraft was in constant radio contact with BA in London during the flight. At no point were the flight crew advised of an impending invasion or to divert the aircraft.

At 22:13 the Captain of BA149 made radio contact with the pilot of BA148 which had just left Kuwait for London and was told that the situation in Kuwait was normal.

The aircraft landed in Kuwait at 04:13 local time.  56 passengers had booked to end their journeys in Kuwait.  Those passengers and transit passengers wishing to stretch their legs left the aircraft for the airport terminal.

Another 67 passengers were booked to fly on from Kuwait to Chennai or Kuala Lumpur.  Those passengers joined the aircraft with the crew operating the next sector to Chennai. 

At around 05:00 local time the airport closed. In the next hour the runway was attacked by Iraqi forces and the BA aircraft was evacuated.  The passengers and crew immediately went to an airport hotel.

According to BA, 310 passengers and 82 BA employees were held hostage by Iraqis.   Women and children were allowed to return home in late August.  The remaining hostages were dispersed to various sites and some were used as “human shields”.  The hostages witnessed many atrocities by Iraqi soldiers. The last remaining passengers and BA employees were released on 9 December 1990.

The Boeing 747 aircraft, which had remained at the airport in Kuwait, was subsequently destroyed following the liberation of Kuwait. This was allegedly done by a US fighter plane to prevent it falling into the hands of Saddam Hussein.

British Airways Boeing 747-137 Aircraft G-AWND, Kuwait
British Airways Boeing 747-137 Aircraft G-AWND, Kuwait
British Airways Boeing 747-137 Aircraft G-AWND, Kuwait
British Airways Boeing 747-137 Aircraft G-AWND, Kuwait
British Airways Boeing 747-137 Aircraft G-AWND, Kuwait
British Airways Boeing 747-137 Aircraft G-AWND, Kuwait

“The Last Flight To Kuwait”

The source of the controversy surrounding this flight is why it proceeded to operate when other airlines had suspended operations and who in BA and the UK Government knew what, and when.

The flight was the subject of a drama-documentary “The Last Flight To Kuwait” shown in the UK on BBC2 on 19 March 2007.

The central allegation is that the UK Government wanted the aircraft to land in Kuwait to enable an intelligence gathering exercise to take place.

The film made a specific allegation that a team of intelligence operatives boarded the aircraft at Heathrow. Their behaviour on the flight and at the airport in Kuwait was a source of suspicion for the cabin crew and some passengers. The film also featured contribution from one of the operatives, speaking anonymously, who stated they were there to carry out a covert intelligence mission.

Continue reading “BA100: 34. Flight BA149, The Last Flight To Kuwait”

BA100: 35. Project Utopia, The World Images Tailfins

100 Years Of British Airways: “The World Is Closer Than You Think”, BA’s much maligned World Images tailfins from 1997.

London Air Travel » Page 55

Loganair Scotland Islander Peter MacDonald "Mountain Of The Birds" Project Utopia Livery
Loganair Scotland Islander Peter MacDonald “Mountain Of The Birds” Project Utopia Livery (Image Credit: British Airways)

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

Depending on your point of view, the unveiling of a new corporate identity for British Airways in 1997 was one of the biggest rebranding failures of all time.

Or it was one of the unfairly maligned and misunderstood marketing campaigns that was way ahead of its time.

The aim of the rebranding by the design agency Newell & Sorrell was to not simply present a new livery, but an entirely new BA as an airline of the world with a much softer, warmer, image.

The 1980s Landor livery, featuring its very precise Speedwing, quarter Union Jack, and BA’s coat of arms was replaced.

The new livery featured a new logo with a three dimensional Speedmarque, in a brighter and lighter palette of red, white and blue and the name “British Airways” in a softer, rounder, typeface.

The “World Images” were designed by artists from around the world which would appear not only on aircraft tailfins, but also all company vehicles and stationery. This was a reflection of the fact that three of every five BA customers were based outside the UK.

15 designs were unveiled initially, with the aim of adding 12 each year until the millennium.

The Launch – 10 June 1997

The unveiling of the new livery on 10 June 1997 was, it has to be said, an act of 1990s excess.

BA, with the assistance of the BBC, held an outside broadcast from 25 locations around the world with the unveiling of aircraft by BA and its franchises and subsidiaries at locations such as Heathrow, Munich, Seattle and Victoria Falls. This was also supported by events such as fireworks at Sydney Harbour.

The unveiling of the new corporate identity was also supported by a new TV advertising campaign “The world is closer than you think.”

“Maggie Puts BA Into A Tailspin”

What happened next is well documented.

The former Prime Minister Margaret Thatcher took exception to the sight of a model BA aircraft at the 1997 Conservative Party conference and covered its tailfin with a handkerchief.

“Maggie Puts BA Into A Tailspin” was the front page of the Daily Mail the following day. Virgin Atlantic painted the Union Jack and the decal “Britain’s Flag Carrier” on its aircraft.

In 1999, BA’s initial response to negative criticism was to plan to paint half of the BA fleet in the Chatham Dockyard livery, before the project was abandoned entirely in 2001.

In many ways this project was ahead of its name. It was launched before galleries such as Tate Modern opened which, with the aid of installations such as Olafur Eliasson’s “The Weather Project” helped transform art from something that is displayed on a gallery wall to something that is experienced. A project of this nature today would of course be made for Instagram.

It is hard not to draw a parallel to the reaction the “World Images” tail fins in 1997 to contemporary politics. There is tension not just in the UK between those want nation states to assert their national identity and those who want to embrace and work a multi-lateral basis with other nation states.

The rebranding exercise has been largely airbrushed by BA from history. Unsurprisingly, there have been no retrospective World Images liveries for the centenary year.

May be one day the World Images tailfins will be given the full reappraisal it deserves.

The “World Images” Talfins

Here are a selection of the “World Images” designs and BA aircraft in World Images liveries:

British Airways "Project Utopia" World Tailfin Designs
British Airways “Project Utopia” World Tailfin Designs
British Airways "Project Utopia" World Tailfin Designs
British Airways “Project Utopia” World Tailfin Designs

“Deftblue Daybreak” by Hugo Kaagman, The Netherlands

British Airways Boeing 777-200 Project Utopia Livery
British Airways Boeing 777-200 Aircraft Hugo Kaagman “Delftblue Daybreak” Project Utopia Livery (Image Credit: British Airways)

“Flower From Mazowsze” Danuta Wojda

Air to air picture of British Airways franchise partner GB Airways Boeing 737 aircraft G-OGBC with “Flower from Mazowsze” Project Utopia by Danula Wojda.
GB Airways Boeing 737 Aircraft G-OGBC Danula Wojda “Flower from Mazowsze” Project Utopia Livery (Image Credit: British Airways)

“Golden Khokhloma” by Taisia Akimovna Belyantzeva, Russia

British Airways Boeing 767 Aircraft, Project Utopia Livery, Golden Khokhloma
British Airways Boeing 767 Aircraft “Golden Khokhloma” Project Utopia Livery (Image Credit: British Airways)
Continue reading “BA100: 35. Project Utopia, The World Images Tailfins”

BA100: 36. The Friendly Independent, bmi British Midland

100 Years Of British Airways: “The friendly independent”, bmi British Midland.

London Air Travel » Page 55

bmi British Midland Aircraft
bmi British Midland

If there’s one prediction that would have seemed implausible just ten years ago, but came to be true, it’s that bmi British Midland would be merged into British Airways.

bmi British Midland (“bmi”) and BA were fierce rivals at Heathrow. Although bmi’s history is almost as long as BA’s it was in the 1980s that BA and bmi started to compete head to head on domestic routes at Heathrow, initially to Glasgow to Edinburgh.

This was at a time when route authorities were granted by the Government. BA even went to court to try and prevent the Government from granting bmi to launch a service from Heathrow to Belfast.

“The Friendly Independent”

Positioning itself as the “friendly independent”, bmi competed against BA’s Shuttle services promising better service and lower fares.

British Midland, London Heathrow - Glasgow, 25 October 1982.
British Midland, London Heathrow – Glasgow, 25 October 1982.

BA lost a third of its market to Glasgow and Edinburgh to bmi. This prompted BA to radically improve its own offering with a “Super Shuttle” with complimentary food and drink.

British Midland Press Advertisement 1983
British Midland Press Advertisement 1983

Whilst bmi was by some distance the second airline at Heathrow and it had nowhere near the international presence of BA, it inspired tremendous loyalty from its frequent flyers. It had far more stable industrial relations than BA at Heathrow. Many domestic passengers also complained that BA would always cancel domestic flights first in the event of operational disruption.

For many years, bmi was deeply frustrated that it could not fulfil its ambition to launch transatlantic flights from Heathrow which, due to the Bermuda II treaty, BA and Virgin Atlantic were the only UK airlines that could do so. It had even acquired a fleet of long-haul Airbus A330 aircraft which were subsequently used to operate transtlantic routes from Manchester. As the UK member of Star Alliance it also had the financially and operationally thankless task of providing short-haul feed to Star Alliance airlines at Heathrow.

Facing increased competition from low cost airlines, bmi sought to reinvent as a medium / long-haul airline. Whilst the difficult launch of Mumbai proved to be short-lived, it did launch services to Jeddah and Riyadh in Saudi Arabia, Cairo and Moscow. bmi also acquired former BA franchise partner British Mediterranean in 2007. Whilst this bolstered bmi’s portfolio of medium-haul routes, many of these were to areas very exposed to geopolitical events.

How bmi came to be acquired by BA, dates back to 1999 when bmi’s controlling shareholder Sir Michael Bishop entered into a “put and call” agreement with Lufthansa.

In 1999, Lufthansa acquired a 20% share of bmi for £91.4m, which valued the airline at £457m. Sir Michael also made a deal whereby he could exercise an option to sell his controlling stake in bmi of 50% plus one share to Lufthansa for £298m.

In 2008, Sir Michael exercised his option. Lufthansa baulked at the price and reached an out of court settlement with Sir Michael. Lufthansa paid Sir Michael £175m to give up his option right, and £48m to acquire his share, valuing the airline at just £98m.

Although this was seen by commentators as a major opportunity for the dominant Star Alliance airline to gain a foothold at Heathrow, it did not turn out that way.

Continue reading “BA100: 36. The Friendly Independent, bmi British Midland”

BA100: 37. Gatwick “The Hub Without The Hubbub”

100 Years Of British Airways: London Gatwick, “the hub without the hubbub”

London Air Travel » Page 55

British Airways, London Gatwick
British Airways, London Gatwick

This article was published in 2019 in a series on the history of British Airways and its predecessors Imperial Airways, BOAC and BEA. You can browse all 100 stories in number order, by theme or by decade.

Many have been updated since first published.

BA’s history at London Gatwick can be traced back to the original British Airways which was formed in 1935.

Advertisement for British Airways flights from London Gatwick
British Airways Flights o Europe From London Gatwick, July 1979

Whilst both British Airways had a limited presence at the airport in its early years, it wasn’t until BA acquired British Caledonian in 1988 and Dan-Air in 1992 did BA start to develop Gatwick into a second London hub.

The hub would be based in the new North Terminal, where BA operated the first flight, BA532 to Naples, on 22 March 1988.

BA transferred many routes to Latin America and Central & East Africa from Heathrow to complement those routes it inherited from British Caledonian. By the late 1990s all BA services to Africa, excluding Egypt and South Africa, and all services to the Caribbean and Latin America, excluding Mexico City, were served from Gatwick.

The aim was for Gatwick’s North Terminal to be “the hub without the hubbub”, as illustrated by this advert produced at great expense in a full replica of the North Terminal at Pinewood Studios.

BA, in a joint-venture with USAir, launched new routes to Pittsburgh, Baltimore and Charlotte. BA also subsequently launched its own services to Pheonix and Denver from Gatwick.

By the late 1990s profitability at Gatwick was proving elusive. The dual London hub strategy wasn’t working. The short-haul operation was coming under pressure from low cost airlines.

Gatwick was to be “de-hubbed” and focus on point-to-point traffic. BA began progressively switching long-haul routes back to Heathrow.

The process was accelerated after the events of 11 September 2001, which prompted BA to launch a review called “Future Size and Shape”. It rejected measures such as closing Gatwick or moving to single class on short-haul flights.

The move was to see from 1999 to 2003 the number of BA long-haul aircraft at Gatwick reduced from 33 to 11 and the number of long-haul destinations fell from 48 to 15. Similarly, on short-haul over the same period the number of aircraft fell from 54 to 35 and destinations fell from 54 to 34.

The last routes inherited from BCAL, Atlanta, Dallas-Fort Worth and Houston transferred to Heathrow after the liberalisation of the EU-US transatlantic market in 2008.

Continue reading “BA100: 37. Gatwick “The Hub Without The Hubbub””