Our archive collection and commentary of British Airways’ most memorable TV advertisements over the past 40 years.
British Airways has a long history of producing some of the most memorable TV advertisements with the aid of its advertising agencies (formerly Saatchi & Saatchi/M&C Saatchi and more recently BBH). As well as simply being enjoyable to watch, the ads provide a commentary on both the changes in the air travel industry over the past three decades and changing social attitudes.
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It’s approaching one year since the parent company of British Airways, International Airlines Group, officially completed its purchase of bmi from Lufthansa. bmi’s former Heathrow operation has been fully integrated into BA for nearly six months. Of the two other airlines acquired from Lufthansa, bmibaby has been shut down and bmi regional has been sold to Sector Aviation Holdings.
The merger represented a significant milestone in BA’s history and a once in a lifetime chance to grow at a capacity constrained London Heathrow, so it’s worth looking at what has happened to former bmi routes and the current state of play at Heathrow.
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As expected, following Delta’s acquisition of a 49% stake in Virgin Atlantic from Singapore Airlines, Delta and Virgin Atlantic have applied for anti-trust immunity for transatlantic flights from London Heathrow. Delta will continue to operate a joint-venture with Air France KLM for transatlantic flights to points beyond London Heathrow.
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British Airways has confirmed that it has made a number of tactical cancellations to its long-haul schedule for the summer 2013 season. The reason for this is operational and a lack of serviceable aircraft. This seems to have been a problem for some time as BA took the unprecedented step of wet-leasing an aircraft Titan Airways to operate a LHR-JFK flight over Easter and is likely caused in part by delays to 787 deliveries and operational issues with other aircraft.
The airline has not given details of specific cancellations but what details are known are on BA’s trade website.
British Airways has announced that it will increase its flights from London Heathrow to Seattle from 7 to 10 weekly from 3 April 2013.
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British Airways has this evening confirmed that it has converted 18 of its 28 options for Boeing 787 aircraft into firm orders for delivery between 2017 and 2021. The airline currently has 24 Boeing 787 aircraft on order for delivery from this year and this takes the total number of 787s to be delivered to BA to 42, meaning that the 787 will represent a substantial part of BA’s long-haul fleet. This is a clear vote of confidence by BA in the 787.
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