BA introduces new catering on its Club Europe short haul business class

Regular passengers in British Airways short-haul business class “Club Europe” have not had a great time of late.

After the “densification” (IAG & BA lexicon for adding more seats) of its Airbus short-haul fleet of aircraft the leg room in Club Europe is no different to EuroTraveller economy. More seats on aircraft also means more competition for space for hand baggage in the overhead lockers. 

On the ground, BA has closed some business class lounges in Europe in locations such as Dusseldorf. Fast track ground facilities such as access to priority security lanes are not guaranteed for BA passengers at many European airports.

Over the past fifteen years or so, the catering offer has also been steadily reduced. One of the most notable changes was the replacement of hot meals with a cold breakfast plate on mid-morning flights and the introduction of Afternoon Tea. (Although Afternoon Tea has some fans, we think BA has a frankly absurd obsession with serving it on the ground and in the air, not least because nobody in the UK actually eats Afternoon Tea.)

By its own admission, BA has looked at withdrawing Club Europe altogether, at least at London Gatwick. However, the cabin has soldiered on. Indeed, BA is adding Club Europe to its UK domestic routes from 1 April 2017.

In one of the most significant changes we can recall in recent years, BA has now substantially redesigned the catering routines for all Club Europe flights to and from London Gatwick and Heathrow.
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British Airways introduces Marks & Spencer “Buy On Board” catering from Wednesday 11 January

This Wednesday, 11 January 2017, marks a significant change to BA’s UK Domestic & EuroTraveller European short-haul flights to and from London Gatwick to London Heathrow.

The current offer of complimentary food and drink will be replaced by Buy-On-Board food and drink from Marks & Spencer. You can view the food menu and the drinks menu on the BA website.

Key points to note are:

  • Payment will only be accepted by credit card or Avios from your British Airways Executive Club account
  • Cash will not be accepted
  • To pay with Avios you will need to have the latest version of the BA app on your smartphone (it will show a barcode on the “My Account” screen of the app)

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British Airways to introduce pre-ordering of meals in long-haul business, first class, and premium economy from 1 December 2014

British Airways is to introduce pre-ordering of main course meals for passengers travelling in World Traveller Plus premium economy, Club World business class and First Class on select long-haul flights departing from Monday 1 December 2014.

This move has been long anticipated. Indeed, it was originally announced a year ago.

At first, the option to pre-order meals will only be available on long-haul flights to Dallas Fort-Worth, Las Vegas, Phoenix, Rio de Janeiro, Seattle and Vancouver.

Passengers will be able to pre-order meals from Tuesday 18 November via the Manage My Booking tool.

Update: This service has now been extended to flights from London Heathrow to Sao Paulo, Buenos Aires, Mexico City, Houston, Austin and San Diego for travel after 5 February 2015.

In addition, from 1 February 2015 pre-ordering of meals will be available on flights between London Heathrow and Atlanta, Denver, Boston, Philadelphia, Chicago, Baltimore, Toronto, Montreal and Calgary that depart after 1 March 2015. (Source: BA trade website.)

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